Frugal Innovation and Business Success of Food and Beverage Firms in South-South Nigeria
Ifekanandu C. C.,
Ihuoma C. I.
Abstract:This study examined frugal innovation and business success of food and beverage firms in South-South Nigeria. The study employed the correlational research design. The population of this study consisted of all the 82 registered food and beverage firms in South-South Nigeria. The unit of analysis was made up of managers of the selected food and beverage firms in South-South Nigeria. The sample size was determined using the Taro Yamene’s formula. A structured questionnaire was used to elicit data from the respon… Show more
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