“…Design of information systems (Andersen, 1997;Gonzales, 1997;Stamper, 1991;Stamper, Liu, Hafkamp, Ades, 2000;Liu, 2000;Mingers and Willcocks, 2017) Information Behavior (Huang, 2006) Information Definition (Artandi, 1973;Stamper, 1993;Buckland, 1997;Raber & Budd, 2003;Brier, 2004Brier, , 2006Thellefsen,Thellefsen, Sørensen, 2013, 2018Sørensen,Thellefsen,The lefsen, 2016) Knowledge Organization (Friedman & Smiraglia, 2013;Friedman & Thellefsen,2011;Thellefsen, et al, 2003, 2004, 2010, 2011, Gemberling, 2016Moradi, Rezaeisharifabadi,2018) According The research population consisted of five groups: 1 people with the highest number of followers on Instagram in Iran (so-called popular pages); 2 experts on Ashura; 3 panegyrists; 4 ordinary people; and 5 people who had a different view of Ashura.…”