Frouxonaro and cuckservatives: metaphors of virile masculinity in bolsonarista digital activism
Jair de Souza Ramos
Abstract:This article focuses on the use of virility metaphors in the political actions of far-right cyberactivists. It examines the attacks exchanged between agents within the far-right, in particular those targeted against Jair Bolsonaro, Brazilian president from 2019 to 2022, by his male followers who share his anti-feminism. It is argued that, in these disputes, metaphors of virility have a dual role: they are a way of interpreting and of evaluating opponents, disputes and men themselves. This role results from the… Show more
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