Front of pack labels enhance attention to nutrition information in novel and commercial brands

Becker, Mark W.; Bello, Nora M.; Sundar, Raghav Prashant; Peltier, Chad; Bix, Laura

doi:10.1016/j.foodpol.2015.08.001

Cited by 103 publications

(86 citation statements)

References 55 publications

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“…Moorman, Ferraro, and Huber (2012) find that some food manufacturers decreased their nutritional quality due to NFP regulations, and Mohr, Lichtenstein, and Janiszewski (2012) detect that firms manipulated serving size to make the information displayed on NFPs less salient. Although the recent revisions of the information provided on NFPs incorporate some of these findings, consumers state that they prefer simple FOP nutrition labels (Berning, Chouinard, and McCluskey 2011;Becker et al 2015). Consumers also appear willing to pay for the customization of information to help inform their choices (Balcombe et al 2015).…”

mentioning

confidence: 99%

Consumer and Strategic Firm Response to Nutrition Shelf Labels

Villas-Boas¹,

Kiesel²,

Berning

et al. 2020

American J Agri Economics

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The display of nutrition facts is mandatory on virtually all packaged foods sold in the United States. Yet manufacturers and retailers add their own claims to differentiate their products and capture consumers' attention at point of sale. We implement experimental nutrition claims on shelf labels in a retail setting and test how consumers react to the display of these labels that express information reported on the Nutrition Facts Panel in a different format. We hypothesize that our labels either shift demand for the highlighted healthier products uniformly or trigger more complex demand rotations. Our estimated heterogeneous labeling effects suggest that consumers process nutrition information differently depending on which and how many claims are displayed and prefer products labeled with a single claim overall. When we simultaneously consider demand and supply responses under three price setting behaviors (competitive pricing, Bertrand‐Nash pricing, and monopoly pricing), we find that consumer surplus and overall welfare is highest when our labels display multiple nutrient claims and retailers are able to adjust prices across the entire product category. Firms' profits are highest when single nutrient claims are displayed, however. We conclude that firms with market power have little incentive to voluntarily display nutrition claims that maximize welfare.

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mentioning

confidence: 99%

Consumer and Strategic Firm Response to Nutrition Shelf Labels

Villas-Boas¹,

Kiesel²,

Berning

et al. 2020

American J Agri Economics

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“…Os pesquisadores relataram que essas constatações podem ser relevantes para orientar as decisões políticas sobre as normas de rotulagem. 32 Estudo que avaliou 4.539 rótulos de alimentos mostrou como os açúcares de adição são notificados na lista de ingredientes de alimentos industrializados comercializados no Brasil. Verificou-se que 70% dos rótulos apresentaram açúcares de adição ou ingredientes passíveis de contê-los.…”

Section: Discussionunclassified

Perspective of Federal Public Policy Representatives on Food Labels

Pereira¹,

Jesus

Vassimon

et al. 2017

DEMETRA

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A perspectiva de representantes de políticas públicas federais sobre os rótulos de alimentos Perspective of federal public policy representatives on food labels ResumoObjetivo: Conhecer a perspectiva dos representantes de políticas públicas federais sobre os rótulos de alimentos no Brasil. Metodologia: Trata-se de pesquisa descritiva, exploratória, de abordagem qualitativa, na qual foram entrevistados, em 2016, representantes de instituições responsáveis pela elaboração e revisão das regulamentações sobre rotulagem geral e nutricional de alimentos no Brasil. O tratamento dos dados foi realizado por meio da técnica de análise de conteúdo. Resultados: Os entrevistados consideraram o rótulo de alimentos como direito à informação e salientaram avanços como a obrigatoriedade da rotulagem nutricional. Citaram entraves que tornam o processo regulatório moroso, como o trâmite de padronização da legislação junto aos países do Mercosul, informações excessivamente técnicas e os conflitos de interesses, incluindo o lobby das indústrias. Entre os desafios, foi salientada a necessidade de estabelecer uma relação mais próxima entre nutrientes e ingredientes e a adoção de um modelo de rotulagem nutricional frontal para disponibilizar a informação nutricional de forma clara e resumida. Conclusões: Estes resultados poderão subsidiar os profissionais que atuam direta ou indiretamente com os consumidores na elaboração de estratégias que os auxiliem na escolha alimentar por meio da rotulagem nutricional e lista de ingredientes, com vistas à promoção da saúde e à melhoria da qualidade de vida. Palavras AbstractPurpose: Knowing the perspective of federal public policy representatives on food labels in Brazil. Methodology: It is a descriptive, exploratory, qualitative approach, in which representatives of institutions responsible for the elaboration and review of regulations on general and nutritional food labeling in Brazil were interviewed in 2016. Data treatment was done through the content analysis technique. Results: Respondents considered food label as a right to information and highlighted advances such as the mandatory nutrition labeling. They cited obstacles that delay the regulatory process, such as the standardization process of the legislation with Mercosur countries, excessively technical information and conflicts of interest, including the lobbying of industries. Among the challenges, there was the need to establish a closer relationship between nutrients and ingredients, and the adoption of a frontal nutrition labeling model, in order to make nutrition information available in a clear and concise manner. Conclusions: These results may support professionals who act directly or indirectly with consumers in the elaboration of strategies to help them choose food through nutritional labeling and ingredient lists, in order to promote health and improve the quality of life.

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“…Many literature reviews conclude that the MTL format may be among the highest performers in terms of improving consumer's identification of healthy foods in different settings and countries (Becker, Bellob, Sundara, Peltiera, & Bix, 2015;Feunekes, Gortemaker, Willems, Lion, & Kommer, 2008;Gorton, Ni Mhurchu, Chen, & Dixon, 2009;Kelly & Hughes, 2009;Maubach, Hoek, & Mather, 2014;Roberto et al, 2012). Unfortunately, empirical evidence on the effectiveness of FOP labels in developing countries remains scarce and inconclusive (Mandle, Tugendhaft, Michalow, & Hofman, 2015).…”

Section: Mtl Labels: a Promising Alternativementioning

confidence: 99%

Can traffic light nutritional labels induce healthier consumer choices? Experimental evidence from a developing country

Defago

Geng

Molina

et al. 2019

Int J Consumer Studies

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In a context of increasing health problems related to bad dietary habits in developing countries, simplified nutritional label formats may be a promising policy alternative. The aim of this study is to assess whether the multiple traffic light (MTL) system can improve the nutritional quality of consumer decisions. We conducted a selection experiment in Peru, where participants were offered a choice between three alternatives in two different food categories (crackers and beverages). Individuals were randomly assigned products with MTL labels on them. Our results reveal that exposure to MTL labels significantly increases the probability of avoiding the least healthy options and of choosing the healthiest items among the alternatives provided. These effects are large in magnitude and seem to be driven by individuals that are female, report average or above average dietary habits, and lack basic nutritional knowledge. However, our findings also suggest that the effectiveness of MTL labels may be sensitive to the specific characteristics of the set of options provided. These findings contribute to the emerging experimental literature on MTL labels in two ways. First, we provide evidence that this system can be effective in inducing consumers to make healthier choices in real‐life situations. Second, we explore which individuals are more likely to benefit from exposure to MTL labels, as well as potential limitations to their effectiveness. Overall, our results provide new insights on how to assess the issue of bad nutrition in emerging economies.

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Front of pack labels enhance attention to nutrition information in novel and commercial brands

Cited by 103 publications

References 55 publications

Consumer and Strategic Firm Response to Nutrition Shelf Labels

Consumer and Strategic Firm Response to Nutrition Shelf Labels

Perspective of Federal Public Policy Representatives on Food Labels

Can traffic light nutritional labels induce healthier consumer choices? Experimental evidence from a developing country

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