Front-label health claims: when less is more

Wansink, Brian; Sonka, Steven T.; Hasler, Clare M.

doi:10.1016/j.foodpol.2004.10.004

Cited by 135 publications

(96 citation statements)

References 16 publications

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“…In addition, people's preferences for different claim architecture and whether they prefer a positive or negative frame depend on the type of benefit proposed. This may explain some of the contradictory results of earlier research (13,26,27) . Personal relevance and people's perceived need for information affect perceptions of health claims with different architecture.…”

Section: Discussionmentioning

confidence: 63%

Nutrition communication: consumer perceptions and predicting intentions

2011

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Health claims on food products, which aim at informing the public about the health benefits of the product, represent one type of nutrition communication; the use of these is regulated by the European Union. This paper provides an overview of the research on health claims, including consumers' perceptions of such claims and their intention to buy products that carry healthrelated claims. This is followed by a discussion on the results from some recent studies investigating public perceptions and willingness to use products with health claims. In these studies, claims are presented in the form of messages of different lengths, types, framing, with and without qualifying words and symbols. They also investigate how perceptions and intentions are affected by individual needs and product characteristics. Results show that adding health claims to products does increase their perceived healthiness. Claim structure was found to make a difference to perceptions, but its influence depended on the level of relevance, familiarity and individuals' need for information. Further, the type of health benefit proposed and the base product used also affected perceptions of healthiness. The paper concludes that while healthiness perceptions relating to products with health claims may vary between men and women, old and young and between countries, the main factor influencing perceived healthiness and intention to buy a product with health claim is personal relevance.

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Section: Discussionmentioning

confidence: 63%

Nutrition communication: consumer perceptions and predicting intentions

2011

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“…The PLANNER and INVOLV variables are thought to capture this effect. The role of claims has also been explored with respect to label use (e.g., [30][31][32], and therefore the variable HCLAIMTR is introduced to test if the perceived believability of health and nutrition claims influences label use. Drichoutis et al [3] showed the effect of several attitudinal and behavioural factors on label use, and therefore we introduce some lifestyle factors to explain label use (i.e., OBESE, OVWEIGHT, NOSMOKE, SMSTOP).…”

Section: Measurement Of Variables and Econometric Modellingmentioning

confidence: 99%

A theoretical and empirical investigation of nutritional label use

et al. 2007

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Due in part to increasing diet-related health problems caused, among others, by obesity, nutritional labelling has been considered important, mainly because it can provide consumers with information that can be used to make informed and healthier food choices. Several studies have focused on the empirical perspective of nutritional label use. None of these studies, however, have focused on developing a theoretical economic model that would adequately describe nutritional label use based on a utility theoretic framework. We attempt to fill this void by developing a simple theoretical model of nutritional label use, incorporating the time a consumer spends reading labels as part of the food choice process. The demand equations of the model are then empirically tested. Results suggest the significant role of several variables that flow directly from the model which, to our knowledge, have not been used in any previous empirical work.

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“…Wansink et al and Feunekes et al discovered that, compared with longer descriptions, shorter descriptions on a product packaging lead to a more positive impression and image [35,36]. Feunekes found that too much information (information overload) might cause confusion for consumers at the actual consumption point.…”

Section: The Amount and Form Of Informationmentioning

confidence: 99%

Design Strategies for Developing Sustainable Consumer Electronics

You¹,

Wang²,

Ma³

et al. 2016

JRST

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consumer electronics produce a huge amount of waste and harmful residuals every year. This study investigated how to avoid or reduce environmental pollution through the design of consumer electronic products. Through a literature review, analyses, discussions, and case studies, we defined design strategies for developing sustainable consumer electronics. First, material selection should be considered from the perspectives of users, usages, and use environment in accordance with environmental protection requirements. The application of recyclable and remanufacture-able materials is the inexorable trend. Second, electronic products should be designed with simply disassembled structures that employ as many recyclable functional components as possible. Third, the information on the packaging or labels of consumer electronic products should be designed with graphics that are as easy to understand as possible and within an appropriate amount. Moreover, ingenious design solutions that can motivate users positively and actively to alter their environmental protection behaviors are expected.

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Front-label health claims: when less is more

Cited by 135 publications

References 16 publications

Nutrition communication: consumer perceptions and predicting intentions

Nutrition communication: consumer perceptions and predicting intentions

A theoretical and empirical investigation of nutritional label use

Design Strategies for Developing Sustainable Consumer Electronics

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