“…Or instead of buying electricity as a commodity, consumers could purchase a product differentiated by its intangible attributes, such as “clean” or “reliable” (Fuentes, 2016). Or firms could provide services to help customers satisfy the residual demand not met by their home systems (Fuentes, Blazquez, & Adjali, 2019). In the transportation sector, new technologies challenge the dominant solo car ownership model in favor of a new model of “mobility as service,” which forgoes the acquisition of the asset, the car, instead of buying the service it provides directly (Cowen, 2018; Fulton, Mason, & Meroux, 2017).…”