This forum was developed in the spirit of building bridges between evaluation and impact measurement so that the two fields can learn from each other. In these concluding remarks, we aim to highlight and critique the main points exposed by the other contributors. In doing so, we include reflections from our own experience of working on impact measurement in a European and Global context and are thereby able to either validate or provide a better informed critique of the contributions. 1 Finally, we provide a vision for the impact investment field where the professionalization of impact measurement and evaluation offer the necessary tools to assess social impact-adjusted financial returns. Reisman, Olazabal, and Hoffman's contribution challenges the impact-investing sector to take measuring and managing impact seriously. Impact investing is a relatively recent phenomenon that has gained traction with the inflow of capital from foundations and high net-worth individuals and more recently from institutional investors and public administration. It is likely that impact investing continues to gain in importance, with over 40% of family offices planning to increase their allocations to impact investments in the next year (UBS & Campden Wealth, 2017). As with any new sector, efforts to collect data on its evolution and results have developed from sporadic to more systematic. However, academic studies are still lacking in both quantity and quality (Daggers & Nicholls, 2016), and industry surveys, although commendable attempts to increase transparency in this emergent sector have focused mostly on financial return data (Cambridge Associates & GIIN, 2015; Gray, Ashburn, Douglas, & Jeffers, 2016) as well as on the practices underlying the work (Boiardi & Gianoncelli, 2016). The authors highlight the need for studies that include both financial return and social impact data. Indeed, if impact investors are serious about impact (and not just investment), they need to work harder on measuring impact and collecting and reporting impact data. Reports that show financial data decoupled from social impact (and risk) fail to take into account the double-bottom line, complex reality of impact investors. Some of the pioneers of the impact investment sector, including Sir Ronald Cohen, have called for a new paradigm for investment that takes into consideration risk, return, and impact. Collaboration