From Too Little to Too Much: A Short History of the Representations of the Risks Associated with Children’s Food in Advertising

Public health surveillance and the media: a dyad of panoptic and synoptic social control

“…For example, women's magazines present special features to coincide with health promotion weeks or days, such as "No Tobacco Day" (Bonner, McKay, & Goldie, 1998), so that editorial and public health social marketing campaign content are often consistent. Media advertising also contributes to the system of control, with mothers often being the target of implicit and explicit promotional images focusing on the health of children (De Iulio, 2013). The embedding of the self-regulation and discipline of "good" parenting into daily parenting practice is encouraged through advertising and marketing campaigns from companies that sell baby monitors which can monitor movement, breathing, sounds and images (Lupton, 2013).…”

Thinking about food in the public space

“…Within this context of a proliferation of questions concerning food and food practices and of dialogical and unifying work between or beyond disciplines, various researchers in communication sciences in the United States (LeBesco, Naccatato, 2008;Cramer, Greene, Walters, 2011; for an overview, see Lizie, 2014), France (Boutaud, 2005(Boutaud, , 2006Boutaud, Chaumier, 2009;Boutaud, Madelon, 2010;De Iulio, 2011a, 2011b, 2011cLardellier, 2013) and elsewhere in Europe (Manetti, Bortetti, Prato, 2006;Russo, Marelli, Angelini, 2011;Farré, 2012;Marrone, 2012) have studied food either as a communication system or as the subject of discourse, narrative accounts and images.…”