“…Innovation is the philosophy of many competitive companies such as Verizon, Cisco, Coca Cola, Lockheed Martin, Time-Warner, Raytheon, Dell, Office Depot and AT&T to name a few. There incorporation and embracement of innovation has manifested a collaborative environment of global strategy (Roberge, et al, 2011). Sohail et al (2011 contend that innovation shapes the development of new products, enhances marketing and organizational effectiveness.…”