From the delisting case of P&G to its strategic adjustments and financial status in recent years
Yihong Wang
Abstract:As a giant in the FMCG industry, P&’s every move has influenced the choice of consumers and the trend of the industry. In order to maintain their profitability and competitive position, they attach great importance to strategic management. They had their best moments. In 2008, P&G became one of the world’s top 20 companies with net profits of $12 billion. Big acquisitions had allowed them to grow rapidly and continuously. However, in 2013, they began to decline. Declining sales have forced P&G to m… Show more
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