From the boob tube to the black box: Television news comprehension from an information processing perspective

Woodall, W. Gill; Davis, Dennis K.; Sahin, Haluk

doi:10.1080/08838158309386469

Cited by 61 publications

(42 citation statements)

References 29 publications

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“…have been drawn in information processing studies (e.g., Robinson & Levy, 1986;Snoeijer, de Vreese, & Semetko, 2002;Woodall, Davis, & Sahin, 1983). Comprehension involves more than memory for discrete information.…”

Section: Knowledge Acquisition Distinctions Between Understanding Anmentioning

confidence: 99%

Knowledge acquisition gaps: A comparison of print versus online news sources

Yang

Grabe

2011

New Media & Society

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This experimental study tested the knowledge gap hypothesis at the intersection of audience education levels and news formats (newspaper versus online). The findings reveal a gap in public affairs knowledge acquisition between South Korean citizens ( N = 123) from different educational backgrounds. Moreover, the high education group comprehended news with the same level of efficiency across online and newspaper formats while low education participants gained more knowledge from reading a newspaper than using an online news source. Taken together, this study’s findings confirm the knowledge gap hypothesis through experimental research and offer evidence of its potential contribution to the digital divide.

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Section: Knowledge Acquisition Distinctions Between Understanding Anmentioning

confidence: 99%

Knowledge acquisition gaps: A comparison of print versus online news sources

Yang

Grabe

2011

New Media & Society

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“…Memory processes are primarily concerned with storage, retrieval, and access to input information, whereas understanding involves applying knowledge stored in memory to input information in order to form a set of inferences concerning the new, incoming information (29). While all question types tap comprehension and memory processes in some proportion to each other, responding to recognition measures like true-false and multiple choice questions requires somewhat less dependence on storage and retrieval processes than responding to free and cued recall items (1).…”

Section: Primary Research Questionsmentioning

confidence: 99%

Further Comments on the Miscomprehension of Televised Advertisements

Gates¹

1986

Journal of Advertising

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Previous studies of the miscomprehension of advertisements and related stimuli have employed various measures and have reported various rates of miscomprehension. The present study was designed to test the performance of two types of recognition measures (i.e., true-false vs. multiple choice questions) for assessing miscomprehension and to explore the effect of type of ad appeal (i.e., cognitive vs. affective) on miscomprehension measurement. Results indicated that multiple choice questions are somewhat easier for subjects to answer correctly. However, significant miscomprehension occurred with both question formats, and the performance of the two types of questions depended, to some extent, 01\ the nature of the stimulus.

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“…Acquiring information from news stories may be one of the primary modes of knowledge transmission (Woodall, Davis, & Sahin, 1983). Yasuda et al (1990) used multiple-choice tasks to investigate aphasic subjects' comprehension of unmodified radio news stories.…”

Section: Introductionmentioning

confidence: 99%