From spending to understanding: Analyzing customers by their spending behavior

The Impact of Meal Duration to Spending in a Fast-Casual Dining Restaurant

“…Fornell et al, (2010) describe customer spending as a crucial factor and it is important to predict the amount of customer spending to marketing planning, whereas Jang et al, 2016 state the estimation of customer spending needed to obtain profit. Otto et al, (2009) find that spending in general, has significant informative potential as it transfers an expression of people's preferences to purchase, while Matzler et al, (2007) discussing customer spending in the hospitality industry and the research result highlights that customer spending behaviour is an important variable as growth of revenue can be reached by increasing the average amount of customers' spending. Based on the research discussing customers' spending above, customer spending can be describing as an expression of customer preferences to purchase and it is an important factor in businesses, including the hospitality industry, as it can be used as an information tool in achieving revenue and both meal duration and spending can be used as media to reduce meal duration and as parameter to manage capacity efficiency with the aim of achieving revenue.…”

“…The information from the concept of spending were gathered from four previous researchers which were (Fornell et al, 2010), (Jang et al, 2016, (Otto et al, 2009), and (Matzler et al, 2007) discussing concept of customers' spending from the different perspectives of businesses. Fornell et al, (2010) describe customer spending as a crucial factor and it is important to predict the amount of customer spending to marketing planning, whereas Jang et al, 2016 state the estimation of customer spending needed to obtain profit.…”

“…For the purpose of obtaining profit, the data on competitive spending is needed (Jang et al, 2016). Spending, in general, has significant informative potential as it transfers an expression of people's preferences to purchase and differing in sort, such as frequency, and variability (Otto et al, 2009). In the hospitality industry, customer spending behaviour is an important variable (should moderate the quality performance to overall satisfaction) and growth of revenue can be reached by increasing the customer base or the average amount of customers' spending (Matzler et al, 2007).…”

“…The second secondary data collected to complete the first research objective which was providing the information of concept 'spending' was gathered from the previous researchers who were (Fornell et al, 2010), (Jang et al, 2016), (Otto et al, 2009), and (Matzler et al, 2007) discussing the concept of customers' spending from the different back ground of businesses.Fornell et al, (2010) identify customer spending as an important factor in businesses and underline the importance of predicting aggregate customer spending to marketing planning, whereas Jang et al, (2016) state that estimation of customer spending needed at competing firms, so that in obtaining profit, the data on competitive spending is needed. Otto et al, (2009) find that spending in general, and especially shopping, has significant informative potential as it transfers an expression of people's preferences to purchase and differing in sorts, frequency, and variability. Matzler et al, (2007) discuss customer spending in the hospitality industry and the research result highlights that customer spending behaviour is an important variable as the growth of revenue can be reached by increasing the average amount of customers' spending.…”

“…For the purpose of gaining profit, the data on competitive spending is needed (Jang et al, 2016). Spending has significant informative potential as it transfers an expression of people's preferences to purchase (Otto et al, 2009). Vol 8 Issue 7 DOI No.…”