“…There is now a growing body of research that specifically analyzes elite‐driven closed‐door practices that shape “expert knowledge” creation (Easterly, ) and resulting policies in international development. What started as sociological and anthropological studies of global conference spaces (Lechner & Boli, ; Riles, ) has branched out to global summits and related social media interactions (Denskus & Esser, ), gender dynamics in policy‐making (Eyben & Savage, ), and the ritualization of global peacebuilding knowledge at both national and international conferences and workshops (Denskus, , ). Resulting observations on the ritualizing effects of world conferences as “secular” processes to focus “world attention on selected topics” and to enshrine “certain ideas and symbols as ‘totems’ of world society” (Lechner & Boli, , p. 102) seem instantly applicable to social media, including TED talks.…”