From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions

Pelet, Jean‐Éric; Taieb, Basma

doi:10.1007/978-3-319-59701-0_11

Cited by 6 publications

(4 citation statements)

References 13 publications

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“…Outside of the gambling realm, marketers, and not-for-profit organizations can potentially utilize skeuomorphs in an attempt to provide users with a greater sense of control in the consumption process to positively influence firm-related actions like donation, purchase, and recommendation intentions (Pelet & Taieb, 2017). That is, could skeuomorphic design elements be used to increase prosocial behaviors?…”

Section: Discussionmentioning

confidence: 99%

“…It has been further shown that providing a more “real environment” in the development of digital interfaces improves user engagement and involvement (Hausman & Siekpe, 2009, p. 6). In particular, the spatial layout of visual elements in a digital interface influences such outcomes as user learning, problem solving, and technology adoption (Lee & Allaway, 2002; Ziemkiewicz et al, 2013) and enhances purchase, revisit, and recommendation intentions (Pelet & Taieb, 2017). As such, designers utilize skeuomorphic design elements in developing user experience platforms to fulfill consumers' need for control (Mesibov, 2015).…”

Section: Introductionmentioning

confidence: 99%

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Mitigating the detrimental effect of skeuomorphism on gambling behavior

Meng

Leary

2021

Journal of Consumer Affairs

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Skeuomorphism is a design style that retains superfluous aspects in modern designs. A strong proponent of skeuomorphism is the gambling industry, with many digital games appearing similar to physical games (e.g., barrels “spinning” on digital slot machines), even though these elements serve no functional purpose. Despite the extensive use of skeuomorphs in modern gambling interfaces, little research has examined their link to gambling behavior and, in particular, their potential negative effects on well‐being. Through three studies, the current research finds evidence that skeuomorphic design elements (vs. flat design) can increase amount gambled in games of pure chance, an effect that is moderated by locus of control (i.e., internals show a greater effect). Further, highlighting the uncontrollability of skeuomorphic games significantly reduces intended amount bet, thus impacting well‐being. Implications of these findings for consumers, advocacy groups, policy makers, and marketers are discussed.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mitigating the detrimental effect of skeuomorphism on gambling behavior

Meng

Leary

2021

Journal of Consumer Affairs

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“…Copies employ this power to reshape the world around them, reformulating the relationships between the body and reality, between individuals, and between people and things. Indeed, even in the digital space, researchers are now revealing that skeuomorphic design choices produce genuine impacts on people's online behavior (Meng and Leary 2022; Pelet and Taieb 2017; Urbano, Guerreiro, and Nicolau 2022). Skeuomorphs don't just look a certain way; they shape how people engage with technology and understand their relations to it.…”

Section: Figurementioning

confidence: 99%

NFTs as skeuomorphs: Weaponized sameness and fascist utopias

Frieman

2022

American Anthropologist

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In a much-quoted viral Gawker article, writer Dan Brooks (2021) describes NFTs-short for nonfungible tokens and used primarily to denote digital pop-art that operates as cryptocurrency financial instruments-as combining "the nuanced social awareness of computer programmers with the soulful whimsy of hedge fund managers. It is art for people whose imaginations have been absolutely captured by a new kind of money you can do on the computer." He deplores the aesthetic of NFTs alongside their environmental and economic destructiveness and describes their adherents as perpetual adolescents, immature and toxic, lacking in higher feeling, foresight, and taste. Other commentators have deconstructed the ways NFT art markets hurt artists (Dash 2021), operate as some unholy combination of a pyramid scheme or multilevel marketing scam and a speculative bubble (Olson 2022), and contribute to crypto's staggeringly pernicious environmental footprint (Tabuchi 2021). These critiques and others continue to be published and to garner widespread interest and approval.And yet. Over the course of 2021 and (perhaps to a lesser extent) 2022, visual artists, athletes, and other celebrities have created NFTs that have sold for enormous sums in Ethereum and other cryptocurrencies; NFT markets boomed, attracting investors and the already wealthy, but also plenty of ordinary crypto enthusiasts from outside the financial sector; and communities or clubs of investors aggregated around brightly colored, flashy collections like the Bored Ape Yacht Club, CryptoPunks, or the open-source Nouns DAO (Figure 1). Through it all, the meme-influenced NFT art did exactly what memes do: it spread widely across the internet through processes of imitation and iteration, a form of creative recombination common to online communities and digital art.At the heart of the NFT art phenomenon is a tension between authenticity and reproducibility. Although the tokens themselves-the stable URLs or "receipts" on the blockchain-are eponymously nonfungible, their JPEG incarnations are eminently fungible. Right-clicking (copying, saving, and reposting) an NFT JPEG purchased (often at great expense) by someone else is a common form of public critique levied at NFT investors to dispute the originality of a given NFT. To me, this practice wildly misunderstands NFT art. Imitation and iteration seem fundamental to the ecosystem. Successful collections spawn myriad copycats. Numerous NFT collections that ape (with apologies for the pun) the Bored Ape Yacht Club have been listed by Crypto.com among the most-traded NFT collections. The Mutant Ape Yacht Club, Rumble Kong League, and CyberKongz are all more or less ape-related with recognizably similar art and stylistic choices. Zoomed further out, the NFT marketplace itself is clearly mimicking established art markets, including replicating many of the same flaws, from money laundering to speculative bubbles to collectors who are more investors in financial-instruments-that-happen-to-be-called-art than art lovers.Here, I want to t...

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“…e results of the study show that the interrelationships between multiple websites and hyperlinks are important factors that affect users' interest in browsing websites. To further increase users' interest in browsing the website, Pelet and Taieb [13] analyzed the impact of website fonts and layouts on browser behavior in flat design scenarios. e results of the study show that the recognizable nature and layout friendliness of fonts in flat websites increase the interest of browsers in the website.…”

Section: Related Workmentioning

confidence: 99%

Interface Design and Optimization Methods of Government Websites from a Flat Perspective

Zhong¹,

Liu

2022

Discrete Dynamics in Nature and Society

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Flat website design has become more and more popular in recent years due to its simplicity and elegance. Nevertheless, the current flat design thinking is mainly applied to conventional websites such as corporate websites. Recently, the increase in public demands has significantly increased the browsing frequency of government websites. To optimize the government website, this study establishes a government website design framework from the perspective of flattening. The established framework can extract flat design elements from the massive flat website design schemes in the past. Based on flat design elements, the particle swarm algorithm (PSO) algorithm in the established framework realizes the design and optimization of government websites. Subsequently, the performance of the CNN, which is used as the fitness function of the PSO algorithm, in predicting public acceptance is analyzed with a case study. The case results show that the average relative errors between the prediction results predicted by CNN and the real public acceptance in two provinces are 2.5416% and 1.4788%, respectively, which indicates that the predicted and real results are in good agreement. Moreover, the linear correlation coefficients between predicted and real public acceptance are 0.9553 and 0.9937, respectively, which further indicates that CNN is reliable as a fitness function of the PSO algorithm. Therefore, it is feasible to use the PSO algorithm to optimize the government website design scheme.

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From Skeuomorphism to Flat Design: When Font and Layout of M-Commerce Websites Affect Behavioral Intentions

Cited by 6 publications

References 13 publications

Mitigating the detrimental effect of skeuomorphism on gambling behavior

Mitigating the detrimental effect of skeuomorphism on gambling behavior

NFTs as skeuomorphs: Weaponized sameness and fascist utopias

Interface Design and Optimization Methods of Government Websites from a Flat Perspective

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