From Seller's Market to Buyer's Market, the Change of the Connotation of Advertising Marketing - Based on the Case Study of Consumer Behavior Reacting to Advertising
Yiran Zhang
Abstract:This article mainly discusses that as the Internet moves into the Web 3.0 era, which is a brand new internet application model, user autonomy has increased. Therefore, the brand marketing is more about how to distinguish itself from the mass of information, and become the information that the user chooses to contact actively. As consumers occupy an increasingly important position in marketing, the form and connotation of advertising marketing are also changing. Through specific case analysis, they are combined… Show more
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