From screen to plate: an investigation of how information by social media influencers influence food tasting intentions through the integration of IAM and TAM models
Safdar Khan,
Sujood Sujood,
Asad Rehman
et al.
Abstract:PurposeThe aim of this paper is to explore how information shared by SMIs affects consumers' food tasting intentions. To achieve this, it integrates the IAM and TAM, in conjunction with trust and EWOM.Design/methodology/approachThis paper utilized a convenience sampling technique, employing a survey instrument to gather data online. The questionnaire was distributed across the social media pages of food bloggers from September 11 to November 30, 2023. The collected data was analyzed using SPSS and AMOS.Finding… Show more
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