From racialized brands to authentic brands: Dynamic conceptual blending

Elliot, Esi A.; Cavazos, Carmina; Chow, Ai Ming

doi:10.1080/21639159.2023.2256346

Journal of Global Scholars of Marketing Science

2023

DOI: 10.1080/21639159.2023.2256346

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From racialized brands to authentic brands: Dynamic conceptual blending

Esi A. Elliot,

Carmina Cavazos,

Ai Ming Chow

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From racialized brands to authentic brands: Dynamic conceptual blending

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References 84 publications

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