From Product-Country Image to National Image: “Made In China” and Integrated Valence Framing Effects

Han, Gang; Wang, Xiuli

doi:10.1080/1553118x.2014.960082

Cited by 5 publications

(2 citation statements)

References 31 publications

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“…On top of that, this study found that the country of origin effect was more influential than perceived quality in predicting the respondents' perception towards Chinese automobile brand. Managerially, as highlighted in [21], for countries intending to expand their overseas market, a healthy national image may enhance consumers' positive perception of products made in that country. It may also create a welcoming market atmosphere.…”

Section: Discussionmentioning

confidence: 99%

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2019

AJMBS

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The review of the literature indicates that many consumers tend to associate made-in-China products for having low-quality. Nonetheless, there is a limited study on how consumers perceived the made-in-China automobile brand. This study aimed to assess how Malaysian consumers perceived Chery, the made-in-China automobile and the factors influencing their perception of the brand. The factors examined were perceived quality, perceived price, and country of origin effect. 300 questionnaires were distributed to Malaysian urban consumers who were working adults using a 'drop-off and collect' method. 292 completed questionnaires were obtained. The findings of the analyses showed that generally, the respondents displayed positive perception towards Chery. The results of multiple regression analysis indicated that the main predictor to the respondents' perception towards Chery was perceived price. The practical implication of the study was addressed.

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Section: Discussionmentioning

confidence: 99%

“…Noticeably these countries represented developed and advanced technological countries. There is a connection between the national image and productcountry image [21].…”

Section: Literature Reviewsmentioning

confidence: 99%

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2019

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Framing the Tanjung Piai By-Election in Multilingual Malaysian Newspapers

Fernandez

Fong

Rajaratnam

2023

Discursive Approaches to Politics in Malaysia

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This chapter analyses how multilingual mainstream Malaysian newspapers reported the Tanjung Piai by-election of November 2019. The Tanjung Piai parliamentary seat became vacant after the death of the Pakatan Harapan (PH) Member of Parliament. Barisan Nasional (BN) held the seat previously but lost it to PH in the 2018 general elections. This by-election was important because it indicated the people’s confidence in PH and the Prime Minister, Mahathir Mohamad. This chapter uses framing theory to explain how the media structure their delivery of news, promoting interpretations of events by selecting certain facts. Frames appearing in the media are important when they resonate with the audience’s strongly held perceptions. Articles in Harian Metro, Malaysiakini, The Star and Sin Chew Daily are analysed to determine the intensity of coverage, the predominant sources, the frames and the valence of the articles towards PH and Mahathir Mohamad. The analysis reveals that BN’s resounding victory is a strong indication of the people’s disappointment with the government and their efforts at reforms. The voters protested PH with an intention to ‘teach it a lesson’ by voting for BN’s candidate.

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Deproblematization as an Enrichment of Framing Theory: Enhancing the Effectiveness of an Awareness-Raising Campaign on Child Poverty

Gorp¹,

Vyncke²

2021

International Journal of Strategic Communication

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From Product-Country Image to National Image: “Made In China” and Integrated Valence Framing Effects

Cited by 5 publications

References 31 publications

Untitled

Untitled

Framing the Tanjung Piai By-Election in Multilingual Malaysian Newspapers

Deproblematization as an Enrichment of Framing Theory: Enhancing the Effectiveness of an Awareness-Raising Campaign on Child Poverty

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