Health promotion (HP) is a multi‐dimensional and complex phenomenon. However, the concept has not been well‐defined and researchers used it in different ways. The aims of this concept analysis are to clarify the meaning of an existing concept of HP and to develop a conceptual definition for the research on women with urinary incontinence. The method suggested by Walker and Avant guided this concept analysis. Health promotion is defined as an artistic science whose goal is to enable humans to enhance their health and well‐being through interaction with the environment. Critical attributes of health promotion include enabling and empowering process and activity, multi‐factoral and multi‐dimensional process, health behaviour and healthy lifestyle inseparable with self‐care and concerning disease prevention and health protection. Antecedents include previous decisions and responsibilities on health, beliefs, attitudes, behaviours, and perceptions, change of healthy lifestyle and health challenges. Health‐promoting behaviour, health and well‐being, self‐actualization, equity, change of healthy lifestyle, increased quality of life, self‐awareness, consciousness, balance and stability are the consequences of health promotion. It is recommended that further inquiry in this area should focus on the development of valid measures to accurately evaluate HP in women with urinary incontinence.