From Organizational Culture to Innovation and Total Quality Management. Theory and Strategies

Abstract

The total quality management is essential to the survival of any organization, beyond representing a mere competitive or comparative advantage. It means that all the resources of the organization have to work together for achieving top quality organizational outputs. This process can"t happen out of a sudden, but it is the result of the endeavor of the whole organization. Sometimes, it takes a complete re-invention of the organization, that couldn"t be possible without adequate management strategies for change and innovation. Thus, the diagnosis of the organizational culture is an essential milestone within the effort to understand and further to save the organization from self destruction which is due to the lack of adaptation. Describing the context of the organization of the future, with all its key elements, is also important in order to be able to respond to the new challenges. This article proposes some models for diagnosis of the culture of the organization, it creates the image of the organization of the future that frames the strategies for the right management and leadership, it strings some strategies against resistance to change and innovation, all in order to create the premises for the total quality management.