From niches to norms: the promise of social tipping interventions to scale climate action
Veronica Pizziol,
Alessandro Tavoni
Abstract:The net-zero transition poses unprecedented societal challenges that cannot be tackled with technology and markets alone. It requires complementary behavioral and social change on the demand side. Abandoning entrenched detrimental norms, including those that perpetuate the fossil-fueled lock-in, is notoriously difficult, preventing change and limiting policy efficacy. A nascent literature tackles social tipping interventions—STI, aiming at cost-effective disproportionate change by pushing behaviors past an ado… Show more
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