From mood to food and from food to mood: A psychological perspective on the measurement of food-related emotions in consumer research

Köster, E.P.; Mojet, J.

doi:10.1016/j.foodres.2015.04.006

Cited by 243 publications

(191 citation statements)

References 113 publications

Supporting

Mentioning

133

Contrasting

Unclassified

Order By: Relevance

“…This too might be expected to influence our perception and appreciation of wine (e.g., [22,23]). It is certainly easy to imagine how any change in the mood/emotional state of the wine drinker could affect how much they enjoy the experience (see [88,89]). Gray ([31], p. 2) seems to be getting at something of this sort when he said, "Red wines need either minor key or they need music that has negative emotion.…”

Section: Emotional Mediation Of Music's Influence On Tastementioning

confidence: 99%

Wine and music (II): can you taste the music? Modulating the experience of wine through music and sound

Spence

Wang

2015

Flavour

View full text Add to dashboard Cite

A growing body of scientific evidence now shows that what people taste when evaluating a wine, and how much they enjoy the experience, can be influenced by the music that happens to be playing at the same time. It has long been known that what we hear can influence the hedonic aspects of tasting. However, what the latest research now shows is that by playing the "right" music one can also impact specific sensory-discriminative aspects of tasting as well. Music has been shown to influence the perceived acidity, sweetness, fruitiness, astringency, and length of wine. We argue against an account of such results in terms of synaesthesia, or "oenesthesia," as some have chosen to call it. Instead, we suggest that attention, directed via the crossmodal correspondences that exist between sound and taste (in the popular meaning of the term, i.e., flavor), can modify (perhaps enhance, or certainly highlight when attended, or suppress when unattended) certain elements in the complex tasting experience that is drinking wine. We also highlight the likely role played by any change in the mood or emotional state of the person listening to the music on taste/aroma perception as well. Finally, we highlight how the crossmodal masking of sweetness perception may come into effect if the music happens to be too loud (a form of crossmodal sensory masking). Taken together, the evidence reviewed here supports the claim that, strange though it may seem, what we hear (specifically in terms of music) really can change our perception of the taste of wine, not to mention how much we enjoy the experience. Several plausible mechanisms that may underlie such crossmodal effects are outlined.

show abstract

Section: Emotional Mediation Of Music's Influence On Tastementioning

confidence: 99%

Wine and music (II): can you taste the music? Modulating the experience of wine through music and sound

Spence

Wang

2015

Flavour

View full text Add to dashboard Cite

show abstract

“…Köster [11] differentiates explicit and implicit emotion measurements. Explicit emotion measurements are an indirect method for the determination of emotions.…”

Section: Discussionmentioning

confidence: 99%

“…In other words people have to express their feelings and document it—for example, with the help of a questionnaire. The implicit methods measure direct physiological or psychophysiological responses ([11]). Examples include the measurement of heart rate, skin conductance, face reading, eye tracking and behavioural tests [10,11,38].…”

Section: Discussionmentioning

confidence: 99%

“…Current scholarly literature on ‘emotion questionnaires’ focuses on several topics, including the following: product specificity, questionnaire length, language [1], derivation of terms [5], the nationality of the observers, the frequency of consumption for certain products [6], the number of offered products, the order of questions [2], the temporal dynamic of sensorial and emotional effects [7], natural or laboratory settings [8] and the measurement period itself [9]. A current overview is given by Meiselman [10] and Köster [11]. …”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Development and Application of a Test for Food-Induced Emotions

Geier¹,

Büssing

Kruse

et al. 2016

PLoS ONE

View full text Add to dashboard Cite

This study aimed to develop a test to measure food-induced emotions suitable for stable food and beverages. All of the experiments were conducted under the conditions of a consumer sensory evaluation according to German standard DIN 10974. Test development included descriptors’ derivation and factor analysis as well as a comparison between the new test (empathic food test, EFT) and a hedonic sensory test and an unspecific psychological test, known as a multidimensional mood questionnaire (MDMQ). Nineteen sensory experts derived twelve items using free-choice profiling. After an exploratory factor analyses, ten of the intended twelve items were integrated into two scales. To compare the new questionnaire (EFT) to the MDMQ and a hedonic test, panels of 59 (EFT), 64 (MDMQ) and 63 (hedonic sensory test) untrained individuals described their perceptions after consuming sensorially similar pairs of milk, water, bread and sugar. The benchmark of comparison was the power to discriminate between the food pairs. Test-retest replicability was demonstrated. All three tests presented slight differences in sample preference and effect size depending on the offered products. These findings underscore the need to test new methods with a wide range of products. Further research is needed to investigate the relationship between sensorial perception and emotional response.

show abstract

“…Due to increasing number of cases with eating disorders and obesity, there has been studied the role of emotions for development of these problems (Canetti et al, 2002). Emotions, state of mind and food choices can obviously interact with each other, where mood can affect food choice through physiological reactions that change desire for food or, on the contrary, food choice could make a change of mood (Gibson, 2006, Köster, Mojet, 2015. So, it works both ways -mood and emotions can alter food choice and food choice can change state of mind (Gibson, 2006).…”

Section: Introductionmentioning

confidence: 99%

Latvian consumers eating motivations

Kalnina¹,

Straumīte²,

Kļava³

et al. 2017

FoodBalt

View full text Add to dashboard Cite

The society's dietary habits make an important impact on overall health status, the food that is consumed daily can be one of factors that prevent or, on the contrary, increase health risks. Eating habits, food choices, quantity and frequency of mealtimes are dependent on many variables from physiological to emotional needs. The aim of this research was to find out the factors that influence food choice of Latvian consumers. The questionnaire was used as a basic tool for studies of Latvian consumers eating motivation, which was completed by 245 respondents (75.1% female and 24.9% male) from different Latvia regions. The survey included ten parts -demographical information, anthropometric data and behavioural and health related elements, sources of information about healthy eating, factors related to food choices according to motivations (health aspect, emotional, economic, availability, social, cultural, environmental, political, marketing and commercials). The results of questionnaire show, that the 48% of respondents have motivation to eat healthy; Latvian consumers haven't united viewpoint regarding emotional motivations for eating -33% agrees with this motivation form. Frequently physical exercises positively correlate with knowledge about healthy food, healthy motivations and also emotional motivations. More than half of respondents completely agree that food makes them feel good.

show abstract

From mood to food and from food to mood: A psychological perspective on the measurement of food-related emotions in consumer research

Cited by 243 publications

References 113 publications

Wine and music (II): can you taste the music? Modulating the experience of wine through music and sound

Wine and music (II): can you taste the music? Modulating the experience of wine through music and sound

Development and Application of a Test for Food-Induced Emotions

Latvian consumers eating motivations

Contact Info

Product

Resources

About