From market failure to marketing failure: market orientation as the key to deep outreach in microfinance

Abstract

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Boards in microfinance institutions: how do stakeholders matter?

“…However, microfinance customers know what they want and possess enough knowledge to make certain decisions (Pischke 2002). Furthermore, MFIs are increasingly operating as market-(customer-) driven and not only product-driven organizations (Woller 2002). With increased competition, customer drop-outs and multi-borrowing, customer orientation is increasingly important for MFIs.…”

“…With increased competition, customer drop-outs and multi-borrowing, customer orientation is increasingly important for MFIs. Woller (2002), for example, suggests that the key to achieving outreach and sustainability is the extent to which MFIs adopt a N. Mori, R. Mersland market-oriented culture. Mersland and Strøm (2009) argue that customers help by providing better information and thus improve performance.…”

Microfinance Revolution: Controversies and Challenges

“…Cílem tohoto přehledového článku je proto zaplnit tuto informační mezeru v česky psané akademické literatuře a zároveň navázat na předchozí přehle-dové studie Matin et al (2002), Woller (2002 nebo Brau a Woller (2004) se zaměře-ním na základní vývojové tendence a kontroverzní témata mikrofi nancí ve světové akademické literatuře. Ačkoliv mikrofi nanční model aplikovaný v rozvojových zemích se v České republice (ČR) prakticky nevyskytuje, představuje ČR společně s dalšími vyspělými státy důležitý zdroj fi nancování poskytovatelů mikrofi nančních služeb.…”

Wither Participatory Banking? Experiences with Village Banks in South Africa

“…Gaining critical insight into the experience of group solidarity (and liability) and empowerment may appear to be moot given that some commentators identify a "second revolution" in microfinance whereby the new emphasis is to treat members as 'clients' or 'customers' rather than members or 'owners' (Fiebig et al, 2002, Woller, 2002.…”