From Local to Global: A Comprehensive Strategy to Boost Cassava Export from Indonesia’s Rural Regions

Abstract

Employing a participatory action research method, this study provides an in-depth analysis of community development programs in Kemiri Village, Gunungkidul, in the Special Region of Yogyakarta. The research focuses on interventions aimed at enhancing the marketing and packaging skills of farmers engaged in cassava production. Through multi-stakeholder collaboration involving local government, NGOs, and academic institutions, the initiatives have successfully equipped farmers with the skills needed for export-standard packaging. The evaluation phase utilized skill assessment tests and focus group discussions, revealing substantial improvements in farmers’ skill sets. Specifically, the farmers demonstrated a marked ability to understand and implement advanced packaging techniques, thereby meeting international export standards. These skill improvements have enhanced their competitiveness, facilitating their capacity to compete in international markets and contributing to community capacity building. In conclusion, this research underscores the transformative potential of participatory community development programs, particularly in empowering rural farmers with the skills necessary for global market engagement.