2022
DOI: 10.1007/s43615-022-00158-w
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From Linear to Circular Economy: a Transaction Cost Approach to the Ecological Transformation of the Firm

Abstract: Ownership and control have been the strategic focus of organizational analyses to achieve performance. The emergence of sustainable strategies has, however, confronted conventional organizational theory because performance has become a complex concept containing both social elements and environmental dimensions together with conventional economic aspects. Increased climate change, temperature risk, and environmental hazards, as well as intertwined social consequences, create a need for new theoretical insights… Show more

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Cited by 18 publications
(12 citation statements)
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References 29 publications
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“…The market attractiveness of well-off green consumers produces motives to greenwash products and communication. Greenwashing by presenting nonexistent or poor sustainability as "green" is a new profitable marketing strategy of "eco-opportunism" (Nygaard, 2022). It is self-interest-seeking unethical behavior with guile to mislead "green" consumers attracted to sustainable products.…”
mentioning
confidence: 99%
“…The market attractiveness of well-off green consumers produces motives to greenwash products and communication. Greenwashing by presenting nonexistent or poor sustainability as "green" is a new profitable marketing strategy of "eco-opportunism" (Nygaard, 2022). It is self-interest-seeking unethical behavior with guile to mislead "green" consumers attracted to sustainable products.…”
mentioning
confidence: 99%
“…For CE to help deliver sustaincentrism, it will need to embrace these elements of holism and ambiguity/fuzziness; for example, Nygaard (2022) [129] argues that the CE increases performance ambiguity, and potentially resolving a range of associated paradoxes [52]. There are already promising moves in this direction, for example, Kokkinos et al's (2020) [130] use of Fuzzy Cognitive Map modeling to cope with the complexities of understanding sustainability performance with circular systems.…”
Section: Discussionmentioning
confidence: 99%
“…En el caso que los valores no alineados en exceso puedan justificarse por razones plausibles, éstas pueden ser siempre incluidas clara y detalladamente por la EMN en un informe para el que la longitud no resulta un problema. Es importante recordar que la siempre latente posibilidad de enmascarar comportamientos eco o socialoportunistas 12 se evita a través del cumplimiento de requerimientos mínimos de información clara y pertinente que transparente el accionar de las empresas (Nygaard, 2022).…”
Section: Conclusionesunclassified