Digital video fulldome has long been heralded as a revolutionary educational technology; yet the discipline-based astronomy education research literature showing planetarium effectiveness has been sparse. In order to help understand to what extent immersion impacts learning and the effect of the "narrative journey" model of presentation, we conducted a pre-and post-test effectiveness study of lectures on moon systems in the Solar System presented to 781 college undergraduates under immersive and non-immersive treatment conditions. Although all students showed some learning gains immediately after instruction, those who saw presentations in an immersive fulldome planetarium showed the greatest retention, compared to control classes that witnessed the same lecture and visuals on a flat screen in their regular classroom, and students that saw no interactive visuals. Because the same instructors, presentation visuals, and instructional outline were used for both the classroom and dome instruction using the virtual environment, the results suggest that the large display and wide field-of-view, two elements unique to the dome, resulted in greater attention, and were primarily responsible for the greater gains.Keywords: Astronomy Education; Computer Simulation; Planetarium; Undergraduate Education mmersive virtual environments (IVEs) have been embraced for a variety of uses, including training, education, psychological therapy, data visualization, and research (Bailenson, Yee, Blascovich, Beall, Lundblad, & Jin, 2008;Dede, Salzman, Loftin, & Sprague, 1999; Loomis, Blascovich, & Beall, 1999;Durlach & Mavor, 1995; Raja, Bowman, Lucas, & North, 2004). One popular form of IVE that has become common for education and entertainment recently are the digital fulldome theaters (Lantz, 2011). Having evolved from planetariums, these venues are typically large, allowing up to hundreds of viewers to have a common immersive visual experience via digital projection onto the interior of a hemispherical dome. Like their traditional virtual reality counterparts, fulldome IVEs allow audiences to gain direct experience about a place or phenomenon that would otherwise be difficult or impossible to observe in real life (Dede, 2000).Although nearly 1400 fulldome theaters, mostly in informal and formal science education settings, have opened worldwide (Lochness Productions, 2016), little empirical research has been done to study this medium (Schnall, Hedge, & Weaver 2012;Slater, Ratcliff, & Tatge, 2017). Because of their planetarium heritage, many fulldome theaters are equipped with interactive real-time software for generating an IVE of the physical universe (Emmart, 2005). Most research involving them is associated with space sciences. Yu (2005) has highlighted the potential benefits of fulldome for astronomy education: revealing three-dimensional (3D) spatial relationships, demonstrating accurate motions and lighting of astronomical bodies, and placing the viewer in multiple frames of reference. Studies in discipline-based astron...