“…In short, how to make medical and health information more accessible by using human elements, 1 photos or illustrations, info graphics, conversational tone and metaphors, whilst avoiding medical terminology and simplifying complex technical information (see Hinnant et al (2012) for comprehensive discussion) is the problem. For journalists and various stakeholders in the health sector, the personal narrative represents a tool to make socially important issues more interesting for modern audiences through personalization, storytelling, case histories and model histories (Kantola, 2012). It is also appealing in that it helps readers identify with the story, reduce stigma (for certain conditions or illnesses), ground learning and make health information more accessible, and in this way affects the public (Hinnant & Len-Rios, 2009, p. 104).…”