“…Such change is affecting the entire user experience across various screens, devices, and channels (Adams, Burkholder, & Hamilton, 2015). Mobile devices are highly individualized communication tools (Bacile, Ye, & Swilley, 2014) that have made global access to digital information possible while enabling its users to initiate engagement with desired content at the time and place of their preference (Fulgoni, 2016). Furthermore, the learning landscape is being transformed by the emerging influence of digital communication and omnipresent network-based applications, rapid advancement in mobile technologies and features (Wu et al, 2012), and growing availability of various mobile applications (or apps, for short) (Hsu, Rice, & Dawley, 2012).…”