“…A significant gap between the number of people that need or could benefit from treatment and the number of people actually receiving it is one of the most urgent problems in therapy ( 43 ). Due to its high cost-effectiveness, EMI offers the possibility to improve access to evidence-based treatment for various populations, democratizing it ( 1 , 5 ). EMI seems to be promising owning the possibility of identifying contextual (social interaction, location) and intra-individual (craving, mood, physiological responses) precipitating factors of lapses through the employment of machine learning algorithms and data mining ( 44 , 45 ).…”