From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

Lam, Jason M.S.; Ismail, Hishamuddin; Lee, Sean

doi:10.1016/j.jdmm.2020.100490

Cited by 103 publications

(82 citation statements)

References 112 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…In regards to the data source used in this study, Lam et al [45] found, through surveys, a significant and positive relationship between UGC platform co-creation experiences and the cognitive and affective components of the image; and that these images impacted traveler overall satisfaction. Through meta-analyses, two teams of researchers [46,47] showed that the impact of destination images on loyalty was significant to a greater or lesser degree taking into account image dimensions and tourists' loyalty manifestations.…”

Section: Online Destination Image Satisfaction and Loyalty Relationmentioning

confidence: 93%

Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

Mariné-Roig

2021

Tourism and Hospitality

View full text Add to dashboard Cite

The relationships between destination image and tourist satisfaction and loyalty have been studied extensively through surveys. This study aims to measure these constructs through big data analytics by going one step further in a line of research undertaken 8 years ago. The data source is content generated by travelers and shared on social media regarding the 10 districts of the city of Barcelona (Catalonia): more than 750,000 online travel reviews (OTRs) hosted on the Airbnb platform. This study also explores a relationship demonstrated by numerous researchers through surveys: the impact of destination image on tourist loyalty through satisfaction. However, the results are not satisfactory due to the great weight of the lodging price variable that unbalances the relationship. For example, the first district in the ranking of cognitive image categories is also the first in the ranking of average scores and of positive feelings and moods. However, the last two districts in the ranking of cognitive categories are the first in the rankings of satisfaction, positive recommendations, and cheaper prices. Additionally, the findings show that the location of the accommodation significantly determines the theme of the OTR narrative. Moreover, the results confirm previous studies on the exaggerated positivity of peer-to-peer accommodation scores: only 0.92% of 15,625 rated properties had negative overall scores.

show abstract

Section: Online Destination Image Satisfaction and Loyalty Relationmentioning

confidence: 93%

Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

Mariné-Roig

2021

Tourism and Hospitality

View full text Add to dashboard Cite

show abstract

“…Tourists today study the comments and criticisms of other users on the Internet, and they consider them more reliable than the information presented by DMO websites [94,110]. This has meant that today, the destination image is no longer shaped by official organisations [41], but rather through the vision of multiple online users [108].…”

Section: Social Media In the Tourism Industrymentioning

confidence: 99%

Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram

Taberner

Pujol

2021

Sustainability

View full text Add to dashboard Cite

Over the last few decades, various regions have taken advantage of sport as a tool for place branding. One of the most used strategies has been sporting events, which can help to position the regions and improve their image. With regard to destination image (DI), the penetration and popularity of social media such as Instagram has opened new avenues for place promotion and has turned the users of these platforms into active agents in the promotion of DI. This study aims to explore whether the participants and organisers of small-scale sport events (SSSEs) can contribute to the creation of destination image through the content they post on Instagram. For this purpose, the content of 1315 photographs posted by SSSE participants and organisers on Instagram was analysed. The results show that the photographs related to SSSEs reproduce destination attributes of the region and, consequently, are a source of DI creation. The results also show the importance of the specific moment of the event both in the DI and in the engagement of the posts. This research provides valuable information on the management of Instagram in the context of SSSEs, on the importance of the characteristics of the starting and finishing lines and of the course of the event; and on the desirability of aligning the perspective of the organisers and participants to maximise the potential for the creation of DI through SSSEs.

show abstract

“…These results are consistent with recent studies that show how co-creation has a positive effect on the image of the destination. For example, it has been found that the co-creation experience has a positive and significant impact on the cognitive and affective image of the destination through UGC platforms [112]. Authors have also shown that the publications shared by users themselves on Instagram are the most influential in promoting the attractiveness of the destination and attracting other travelers [113].…”

Section: Discussionmentioning

confidence: 99%

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

Garcia-Haro

Martínez–Ruiz

Martínez-Cañas

et al. 2021

JTAER

View full text Add to dashboard Cite

Online sources of information are a matter of special interest in tourism research. In particular, they are key elements in the formation of destination image. The purpose of this paper is to examine the relationship between online sources of information and destination image and to analyze the mediating role of motivation to co-create in that relationship. A research model was developed, and hypotheses were tested on data collected from 394 usable responses about the World Heritage city of Cuenca (Spain). The results show that online commercial sources have a direct positive impact on the conative, affective and cognitive dimensions of the tourist image, in this order. Additionally, this study supports the view that motivation to co-create mediates the relationship between online information sources and destination image. Finally, motivation to co-create was also found to have a positive and direct impact, in this order, on conative, cognitive and affective image. The main value of our research is that it underlines the essential influence of motivation to co-create in the relationship between online information sources and destination image. This study also provides a critical review of the existing literature by positing a conceptual theoretical framework that links three types of online sources of information (social media sources, online commercial sources and online non-commercial sources) and destination image.

show abstract

From desktop to destination: User-generated content platforms, co-created online experiences, destination image and satisfaction

Cited by 103 publications

References 112 publications

Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

Measuring Online Destination Image, Satisfaction, and Loyalty: Evidence from Barcelona Districts

Small-Scale Sport Events as Place Branding Platforms: A Content Analysis of Osona’s Projected Destination Image through Event-Related Pictures on Instagram

Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create

Contact Info

Product

Resources

About