“…In a critique of Geertz's famous theory of culture as webs of meanings, Obeyesekere (1990: 285) poignantly observed, ''[I]n reading Geertz I see webs everywhere but never the spider at work.'' My study joins a longstanding effort in anthropology, sociology, psychology, and organization theory to explore how cultures are worked out by their ''spiders,'' people residing within their regimes (e.g., Swidler, 1986;Schudson, 1989;Sewell, 1992;Ridgeway and Smith-Lovin, 1994;Eliasoph and Lichterman, 2003;Lounsbury and Glynn, 2019;Lichterman and Dasgupta, 2020). By zooming in on decision-making interactions, slowing down to follow their sequential and relational details, and looking at them in their immediate and more-distant contexts, I shed new light on the process by which institutional logics come into effect on the ground.…”