From cultural industries to creative economy: The popular culture within the public policy

Abstract

SažetakU poslednjoj deceniji, kreativne industrije postale su veoma popularan koncept unutar javnih politika širom sveta.U mnogim sredinama doživljavan je kao sasvim nov pogled na odnos kulture i ekonomije. Međutim, profit i kulturno stvaralaštvo, u početku teško spojive kategorije, približavali su se tokom čitavog dvadesetog veka, te mesta za iznenađenje gotovo da nema. Cilj ovog rada je da postavi koncept kreativnih industrija u širi istorijski i teorijski okvir, te da posmatra odnos javnih politika prema ovom konceptu. U radu se nudi pregled različitih teorija, od kritičke teorije Frankfurtske škole, preko ranih diskusija o kulturnim politikama u okviru Uneska, do najnovijih debata o kreativnoj ekonomiji i kreativnim industrijama.Ključne reči: Kulturne industrije, Kreativne industrije, Kulturna politika, Frankfurtska škola FROM CULTURAL INDUSTRIES TO CREATIVE ECONOMY -THE POPULAR CULTURE WITHIN THE PUBLIC POLICY AbstractLately, creative industries have become an extremely popular concept in cultural policies across the globe. For many, it came as a surprise. However, the idea of merging culture and arts with industrial production has been slowly evolving during the 20 th century, thus there is not much space for a surprise. The aim of this paper is to position creative industries in a broader historical and theoretical framework. The paper is looking at the interplay of popular culture and public (cultural) policies: from the post-war critical theory of the Frankfurt school and UNESCO's early debate on cultural industries to the recent policies and theories on creative economy and creative industries.