From copycat to copyright: intellectual property amendments and the development of Chinese online video industries

Gilardi, Filippo; White, Andrew; Chen, Zhen Troy; Cheng, Shuxin; Wi-chin, Song; Zhao, Yifan

doi:10.1080/10286632.2022.2040494

Cited by 2 publications

(1 citation statement)

References 34 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Trademark law in China was revised several times in the years between 1993 and 2019 with increasingly stricter regulations on trademark infringement (Wanhuida Peksung IP Group, 2019). There has also been a significant shift away from a copycat model to a copyright model in the Chinese creative industries in the last 14 years (Gilardi et al, 2022). In response to these changes, it would be interesting for future research to Third, constructs similar to self-construal, such as social orientation (communal vs. agentic; see Rucker et al 2018 for a review) and susceptibility to interpersonal influence (more vs. less ;Hoffmann & Broekhuizen 2009), may also explain individual differences in the extent to which one adheres to market beliefs.…”

Section: Limitations and Future Researchmentioning

confidence: 99%

Essays on Consumer Response to Copycats

Jeon

View full text Add to dashboard Cite

Copycatting, or product imitation, is a widespread strategy across various markets, where products mimic the trade dress of original brands, such as brand names, logos, colors, or shapes, leveraging their existing appeal and marketing efforts. Previous research has not thoroughly explored how consumers’ mixed perceptions of copycats shift towards either a negative or a positive side and the potential effectiveness of targeted advertising strategies in altering perceptions. This dissertation aims to enhance the understanding of consumer responses to copycats. Essay 1 explores how interpersonal factors like market beliefs and self-construal influence consumers’ evaluation of copycats across different international markets, shedding light on how consumers’ mixed perceptions of copycats can shift towards either a negative or a positive side based on these factors. Essay 2 examines the effectiveness of humor, particularly self-deprecating humor, in advertising copycats. This research investigates whether such humorous advertising can mitigate negative perceptions and enhance consumer evaluations of copycats. Essay 3 delves into the strategic implications of including copycats in product assortments for different types of retailers, particularly high-end versus low-end. It examines whether consumers’ mixed perceptions of copycats can shift towards either a negative or a positive side due to the situational context of retailer image. Overall, the findings suggest that consumer responses to copycats can vary by different factors, such as the interplay between market beliefs and self-construal, advertising strategy, and retail environment. Thus, it is important for manufacturers, retailers, and marketers to take these factors into account when dealing with copycats in the marketplace.

show abstract

Section: Limitations and Future Researchmentioning

confidence: 99%