From clicks to consequences: a multi-method review of online grocery shopping

Shroff, Arvind; Kumar, Satish; Martinez, Luisa M.; Pandey, Nitesh

doi:10.1007/s10660-023-09761-x

Cited by 5 publications

(3 citation statements)

References 110 publications

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“…We also found that online grocery shopping can be beneficial in some ways (i.e., fewer impulse purchases), but detrimental in others (i.e., fewer fruit and vegetable purchases) to the nutritional quality of food purchased, but that more research is needed to understand the mechanisms of how online retail influences overall food choices. Unique to this review, compared to others on the topic [10,[12][13][14][15][16][17][18], we include studies from a wider timeframe and geography, highlighting variation in online grocery use across vast contexts.…”

Section: Discussionmentioning

confidence: 99%

“…The objective of this scoping review is to understand the current landscape of online grocers, specific to online grocers, supermarkets, and mass merchandisers, in the real world. The current study complements other reviews on this topic that focus on specific aspects of the online food retail environment (such as marketing practices, healthfulness, and consumer uptake) [10,12–18] by broadly synthesizing a larger body of research. This review seeks to answer 1) Who uses online food retail and why do they use it?…”

Section: Introductionmentioning

confidence: 93%

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A scoping review of online food retail: Who’s using it, what they are buying, and what tactics are used to promote healthy or unhealthy purchases

Reimold,

Hall,

Rummo

et al. 2024

Preprint

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Online grocery shopping is an increasingly common part of the retail food environment. However, existing reviews have yet to synthesize the large swath of online grocery shopping research. We searched seven databases for studies reporting empirical data on online grocery retailing and shopping. Two reviewers screened search results and extracted information from 117 manuscripts containing 122 studies. Most studies were conducted in North America, Europe, and Asia. Younger, highly educated, and higher-income individuals were most likely to use online grocery and time savings, convenience, and website usability were the most common motivators for use. Common deterrents included the inability to pick perishable items and a lack of trust in the in-store shopper. Barriers included delivery and service fees, difficulty navigating online ordering, and limited availability. Individuals were more likely to purchase bulky/heavy items and less likely to purchase impulse items and perishables like fresh produce. The most common online retail promotion was price discounting. However, shoppers reported that marketing tactics seemed less noticeable online compared to brick-and-mortar stores. Online grocery has gained popularity; nevertheless, barriers may reflect inequities in access. Research is needed to further understand how shopping online influences overall food purchases and how to ensure equitable access.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 93%

A scoping review of online food retail: Who’s using it, what they are buying, and what tactics are used to promote healthy or unhealthy purchases

Reimold,

Hall,

Rummo

et al. 2024

Preprint

View full text Add to dashboard Cite

show abstract

“…During the subsequent phase, a review that is comparatively composite in nature can be generated through the integration of structured and bibliometric review principles (Dabić et al, 2020). A few unconventional examples of grey literature reviews combined with scientific literature reviews are blockchain in the insurance sector (Kar & Navin, 2021), the sharing economy in sustainability (Rana et al, 2023), online shopping (Shroff et al, 2023) and the diffusion of blockchain technology (Grover et al, 2019). Similarly, when a phenomenon is yet to be published widely, hybrid reviews combining grey literature with academic articles, gives a better understanding of the discipline (e.g., Kar et al, 2023).…”

Section: Hybrid Reviewsmentioning

confidence: 99%

How to Undertake an Impactful Literature Review: Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews

Varsha P S,

Chakraborty,

Kar

2024

South Asian Journal of Business and Management Cases

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Literature reviews lay the foundation for academic investigations, especially for early career researchers. However, in the planning phase, we generally lack clarity on approaches, due to which a lot of review articles are rejected or fail to create a significant impact. The systematic literature review (SLR) is one of the important review methodologies which is increasingly becoming popular to synthesize literature in any discipline in general and management in particular. In this article, we explain the SLR methodology and provide guidelines for performing and documenting these studies. Through systematic processes, these reviews offer suggestions to synthesize literature to identify research gaps and indicate research directions. Lastly, this article serves as a guide for researchers and academics in conducting an extensive literature review.

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How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping

Brüggemann,

Pauwels

2024

Electron Commer Res

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The surge in online grocery shopping amid the COVID-19 pandemic has significantly altered the balance between offline and online purchases, influencing consumer attitudes toward these channels. Given the anticipated continued growth of online grocery shopping in the coming years, research on this topic becomes increasingly crucial for retailers, manufacturers, and consumers. Particularly, brand managers and retailers find themselves uncertain about the implications for their consumer segments and products, including national versus private label brands, organic products, and fair-trade products. Against this backdrop, our study delves into consumer characteristics and purchase behavior to explore the distinctions between offline-only and also-online grocery shoppers. Additionally, we examine whether consumer behavior varies across offline and online channels. Specifically, we analyze extensive household panel data encompassing 4,142,485 purchases and diverse consumer characteristics (such as demographics and attitudes) from an average of 21,428 households spanning the years 2016–2020. It is noteworthy that also-online shoppers, despite their preference for convenience, tend to be younger, reside in larger cities, and exhibit more positive attitudes toward buying local and environmental responsibilities. These consumers, characterized by lower price consciousness and higher brand preferences, display a greater inclination toward national brands online compared to offline. Furthermore, they express more favorable attitudes toward organic and fair-trade products and exhibit relatively higher purchasing of these items. Our extensive empirical analyses reveal that these cross-sectional differences are attributable, in part, to demand-driven factors and, in part, to supply-side effects. Through this research, we provide valuable insights to brand managers, retailers, and researchers, facilitating a better understanding of the evolving retail landscape, particularly within the dynamic realm of online grocery shopping.

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From clicks to consequences: a multi-method review of online grocery shopping

Cited by 5 publications

References 110 publications

A scoping review of online food retail: Who’s using it, what they are buying, and what tactics are used to promote healthy or unhealthy purchases

A scoping review of online food retail: Who’s using it, what they are buying, and what tactics are used to promote healthy or unhealthy purchases

How to Undertake an Impactful Literature Review: Understanding Review Approaches and Guidelines for High-impact Systematic Literature Reviews

How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping

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