From catch-up TV to online TV: digital broadcasting and the case of BBC iPlayer

Grainge, Paul; Johnson, Catherine

doi:10.1093/screen/hjy002

Cited by 24 publications

(15 citation statements)

References 7 publications

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“…However, despite the differences between the communicative strategies of the four companies, the resilience of the linear television paradigm is evident and supports the findings of previous research (Bruun, 2016(Bruun, , 2018Grainge & Johnson, 2018;Johnson, 2017). Even though there is profound insecurity about the future of the linear television paradigm in the industry, the broadcasters are powerful agents of transformation themselves, producing their own futures by co-shaping the habits of their viewers.…”

Section: Conclusion: On the Edge Of Extinction?supporting

confidence: 81%

“…Even though there certainly is very hard evidence of fundamental changes taking place in the television industry in Lotz's work, these assumptions are based on a rather linear notion of how media development works; it is also worth mentioning that her work was conducted in the commercial context of the North American media system. As suggested by Grainge and Johnson (2018), based on their analysis of the managerial discourse on the BBC iPlayer, understanding the development of the television industry in the digital era requires further discussions based on the findings from research on how the television industry is developing in media systems outside the US. Research needs to contextualize television development, as argued by Enli and Syvertsen (2016), to assess the balance between continuity and change in industrial development.…”

Section: Television Paradigmsmentioning

confidence: 99%

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The delay economy of “continuity” and the emerging impatience culture of the digital era

Bruun

2019

Nordic Journal of Media Studies

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This article compares the “continuity” produced by private- and public service television companies and discusses whether it can survive in the digital era. In broadcast television, “continuity” carries the industry’s dominating business model: the commercial break. The present disruption to this model, caused by digital technology, over-the-top companies like Netflix and social media like Youtube, has made the television industry eager to adapt to new television viewing habits. However, based on a comparative analysis of the communicative strategies of four television companies in Denmark, the article argues that a traditional delay economy still governs the temporal structures and constructions of continuity. This delay economy draws heavily on the patience of its implied viewers. The article discusses this conceptualization of the audience in the context of an emerging impatience culture in which instant access to personalized audio-visual content and gaming on different devices are part of the viewers’ media experience.

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Section: Conclusion: On the Edge Of Extinction?supporting

confidence: 81%

Section: Television Paradigmsmentioning

confidence: 99%

The delay economy of “continuity” and the emerging impatience culture of the digital era

Bruun

2019

Nordic Journal of Media Studies

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“…Examples of this new role is that new content is available before it is broadcasted on the linear channels and original content is produced for the service to a larger extend. This ‘front-door’-argument is also forming part of the managerial discourse at the BBC, as pointed out by Grainge and Johnson (2018: 35). The focus on the trans-programme as a competitive tool gives scheduling a more powerful position within the organisation.…”

Section: The Trans-programme As a Competitive Toolmentioning

confidence: 92%

From scheduling to trans-programming

Bruun

2020

Media, Culture & Society

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Based on findings from a production study, this article explores and discusses the impact of streaming on television scheduling. Especially within public service television companies, scheduling for traditional linear television is currently transforming into what this article terms trans-programming. This development makes the work of the schedulers more important as well as more difficult than ever. The article argues that this development is a result of the integration of linear channels and non-linear services within the companies’ portfolios, which is leading to a merger between linear and non-linear promotion and distribution strategies for the content. A trans-programme is being produced, and this is becoming the key competitive tool in the current transformation of the television industry. The focus on the trans-programme involve organisational changes, but in train with this it actualises new and familiar issues and dilemmas in the production culture involving commissioning. These issues call for further research.

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“…Paul Grainge and Cathy Johnson's excellent analysis of the emergence of BBC iPlayer posits the service as increasingly likely to act as a '"front door" to the BBC … where people might start their viewing journey rather than a site to catch up on missed broadcast content.' 228 As such, they term the iPlayer a 'hybrid space', representative of what it 'means to be a digital broadcaster.' The challenge for the BBC and the iPlayer is not just to be a 'digital broadcaster', but a public service one, requiring it to move beyond the discourses of choice that informed its inception, and the singular emphasis on viewing figures in a market-led approach to algorithms discussed above.…”

Section: Iplayer: Curating and Connecting Choicementioning

confidence: 99%

A Future for Public Service Television

Freedman¹,

Goblot²,

Thompson³

et al. 2018

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A guide to the nature, purpose, and place of public service television within a multi-platform, multichannel ecology. Television is on the verge of both decline and rebirth. Vast technological change has brought about financial uncertainty as well as new creative possibilities for producers, distributors, and viewers. This book examines not only the unexpected resilience of TV as a cultural pastime and aesthetic practice but also the prospects for public service television in a digital, multichannel ecology. The proliferation of platforms from Amazon and Netflix to YouTube and the vlogosphere means intense competition for audiences traditionally dominated by legacy broadcasters. Public service broadcasters — whether the BBC, the German ARD, or the Canadian Broadcasting Corporation — are particularly vulnerable to this volatility. Born in the more stable political and cultural conditions of the twentieth century, they face a range of pressures on their revenue, their remits, and indeed their very futures. This book reflects on the issues raised in Lord Puttnam's 2016 Public Service TV Inquiry Report. With resonance for students, professionals, and consumers with a stake in British media, it serves both as a historical record and as a look at the future of television in an on-demand age.

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From catch-up TV to online TV: digital broadcasting and the case of BBC iPlayer

Cited by 24 publications

References 7 publications

The delay economy of “continuity” and the emerging impatience culture of the digital era

The delay economy of “continuity” and the emerging impatience culture of the digital era

From scheduling to trans-programming

A Future for Public Service Television

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