2018
DOI: 10.1080/01956051.2018.1423204
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From Casino Royale to Spectre: Daniel Craig's James Bond

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Cited by 7 publications
(3 citation statements)
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“…In addition to the protagonist, the director of the film, Sam Mendes is replaced by yoga guru Baba Ramdev; exotic locations are substituted for a Hindu temple; the trademark Bond musical riff is replaced by a song from an Indian epic Mahabhaarat ; and the plot is captured by a stereotypical Bollywood‐style storyline. The reconceptualization of the Bond movie is complete as it replicates a mainstream Bollywood movie that according to Devasundaram (2016, p. 58) functions as a custodian of ‘Indian traditions, family values, patriarchy, heteronormativity and Hindu religious sensibilities.’ This is in direct contrast to the so‐called Bond formula, with its ‘gadgets, glamorous locations, spectacular action sequences, and an array of fiendish villains and beautiful companions for Bond to showcase his sensual skills’ (Dodds & Funnell, 2018, p. 4).…”
Section: Analysis Of the Tweetsmentioning
confidence: 92%
See 1 more Smart Citation
“…In addition to the protagonist, the director of the film, Sam Mendes is replaced by yoga guru Baba Ramdev; exotic locations are substituted for a Hindu temple; the trademark Bond musical riff is replaced by a song from an Indian epic Mahabhaarat ; and the plot is captured by a stereotypical Bollywood‐style storyline. The reconceptualization of the Bond movie is complete as it replicates a mainstream Bollywood movie that according to Devasundaram (2016, p. 58) functions as a custodian of ‘Indian traditions, family values, patriarchy, heteronormativity and Hindu religious sensibilities.’ This is in direct contrast to the so‐called Bond formula, with its ‘gadgets, glamorous locations, spectacular action sequences, and an array of fiendish villains and beautiful companions for Bond to showcase his sensual skills’ (Dodds & Funnell, 2018, p. 4).…”
Section: Analysis Of the Tweetsmentioning
confidence: 92%
“…In this new manifestation of James Bond movies, the iconic James Bond character is replaced by a veteran Indian actor, and Bond's 007 code is replaced by the symbol of the sacred sound, om . According to his literary creator Ian Fleming, Bond was supposed to be ‘a fit, masculine, virile, heterosexual, (Cambridge) educated professional man who could manipulate and intimidate men and when needed charm and seduce women, whilst retaining a well‐honed capacity to escape from mortal danger if need be’ (Dodds & Funnell, 2018, p. 3). However, in the tweets in Table 3, the very character of James Bond as a suave British secret agent is transformed into a god‐fearing and virtuous Hindu male who wears an Indian outfit ( kurta ), prays at a temple, and purifies his vodka with holy basil ( tulsi ).…”
Section: Analysis Of the Tweetsmentioning
confidence: 99%
“…Specific studies have been developed about the last James Bond, interpreted by Daniel Craig (Cox, 2014;Dodds & Funnell, 2018;Hines, 2018;Hochscherf, 2013;Holliday, 2018;Jones, 2018;Merwe et al, 2018;Thomas, 2018). In Craig's first film it is identified (Shim, 2008) the character has made some changes regarding Bond's relationships with 106 Duque et al -No time to lose women.…”
mentioning
confidence: 99%