Abstract:Scholarship has long identified the business imperative to create an advertiser-friendly environment as a key influence on social media content moderation. However, "brand safety" -the industry term for advertisers' measures to avoid content perceived as reflecting negatively on their brands -remains understudied. Drawing on policy statements from industry actors, as well as extant academic literature, this article makes four contributions. First, it proposes four distinct mechanisms through which branding imp… Show more
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