From Brand Identity to Audio Branding

Kilian, Karsten

doi:10.5771/9783845216935-36

Cited by 14 publications

(5 citation statements)

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“…Music can be associated with a brands' uniqueness (Kemp et al, 2012) and sounds can have an impact on brand meaning (Klink and Wu, 2014). There is a distinction between different types of tourism and hotels establishments with branding like in the category of brand sounds (jingles, sound logos, brand soundscapes, and themes), and sound identity (which need not include music) which is developed specifically for the brand compared to music collaboration, including compilations, music sponsoring and events, and product/brand name placement (Kilian, 2007;Andersson, 2009). There needs to be as much depth in strategy for the audio logo as for the visual logo (Fahey 2014;Kotsi et al, 2018).…”

Section: Logo Impact Tourism and Hotels' Brandmentioning

confidence: 99%

Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage

Mohammed¹,

Batik²,

Kozmal³

2021

International Journal of Heritage, Tourism and Hospitality

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This paper aims to investigate the impact of implementing a unified dynamic brand logos of tourism and hotels services are effectively and competitiveness with a competent brand personality. The study sample was 20 five and four stars of Luxor and Aswan hotels and 12 tourism companies. The study was conducted from August 2020 to February 2021. 130 questionnaire forms were received only 100 completed forms were valid (76.92% response rate). The study found that implementation of a unified dynamic brand logos of tourism and hotels services are effective and competitive with a competent brand personality. Finding suggested that the more the guest's age the more guests' realization in the unified logo of the hotel & tourism services. The effect of Guests' Confidence in the Unified Logo (GCUL) is equal regardless of the nationality of the guests. The study recommends that the ministry of tourism, the tourism companies, and hotels should care about Guests' Realization of the Unified Logo, and Unified Logo Strength has a significant influence on guests' purchase Intention. Promoting implementation of unified dynamic brand logos of tourism and hotel services are effective and competitiveness with a competent brand personality is mandatory. Promoting implementation of unified dynamic brand logos of tourism and hotel services are effective and competitiveness with a competent brand personality is mandatory.

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Section: Logo Impact Tourism and Hotels' Brandmentioning

confidence: 99%

Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage

Mohammed¹,

Batik²,

Kozmal³

2021

International Journal of Heritage, Tourism and Hospitality

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“…For a long time, sound and music have been recognised as important means for communication in marketing under the label of sonic branding (Gustafsson, 2015), audio branding (Bronner & Hirt, 2009), or sound branding (Steiner, 2014). The approved ability of music and sound to affect listeners emotionally (Juslin & Västfjäll, 2008;North & Hargreaves, 2008) and convey socio-cultural meaning and values (Stone, 2016;Tagg, 2013) is the main reason why marketing practitioners increasingly rely on music as a powerful channel for brand communication (Jackson, 2003;Kilian, 2009). Focusing specifically on music as a central means for communicating brand identity, we will only use the term music branding (Müllensiefen & Baker, 2015) throughout this work.…”

Section: Music Brandingmentioning

confidence: 99%

“…In a typical music branding scenario, marketing strategists describe their campaign goals in terms of a certain brand identity to be conveyed (Kilian, 2009). While a broad range of conceptualisations of brand identity have been proposed over decades, brand personality and brand value are essential concepts throughout these works (Burmann, Jost-Benz, & Riley, 2009;Chernatony, 1999;Nandan, 2005).…”

Section: Music Branding As Communication Processmentioning

confidence: 99%

Towards a common terminology for music branding campaigns

Herzog

Lepa

Egermann

et al. 2020

Journal of Marketing Management

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“…Synthetic sonic gestures can be designed as signals, or as audio-branding elements such as sound logos, to improve brand experience and customer satisfaction [Kilian 2009]. The reported experiments shed light on how spatio-temporal sound trajectories are perceived and translated into actions, facilitating the design of auditory-display elements.…”

Section: Introductionmentioning

confidence: 98%

Perception and replication of planar sonic gestures

Rocchesso

Monache

2012

ACM Trans. Appl. Percept.

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As tables, boards, and walls become surfaces where interaction can be supported by auditory displays, it becomes important to know how accurately and effectively a spatial gesture can be rendered by means of an array of loudspeakers embedded in the surface. Two experiments were designed and performed to assess: (i) how sequences of sound pulses are perceived as gestures when the pulses are distributed in space and time along a line; (ii) how the timing of pulses affects the perceived and reproduced continuity of sequences; and (iii) how effectively a second parallel row of speakers can extend sonic gestures to a two-dimensional space. Results show that azimuthal trajectories can be effectively replicated and that switching between discrete and continuous gestures occurs within the range of inter-pulse interval from 75 to 300ms. The vertical component of sonic gestures cannot be reliably replicated. © 2012 ACM

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From Brand Identity to Audio Branding

Cited by 14 publications

References 0 publications

Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage

Implementation of Unified Dynamic Brand Logos of Tourism and Hotel Services as A competitive Advantage

Towards a common terminology for music branding campaigns

Perception and replication of planar sonic gestures

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