Objectification Theory (Fredrickson & Roberts, 1997) suggests that women are reduced to their bodies and physical appearance in Western cultures, as illustrated by the pervasive use of sexualization in the media. Sexualization is a set of features that emphasize sexiness through a focus on body parts (e.g., women wearing revealing clothing) and face parts (e.g., flashy lipstick and "smoky eyes": Smolak, Murnen, & Myers, 2014). Content analyses of advertisements revealed that women's bodies and faces are frequently portrayed in a sexualized manner in visual media (Stankiewicz & Roselli, 2008). As a result, American women spend billions of dollars on cosmetics each year to meet these sexualized standards of beauty (Kumar, 2005), enhancing their perceived beauty and attractiveness (Graham & Jouhar, 1981). Cosmetics may also modulate impressions regarding women's personality, although research has found mixed results: Women wearing makeup are evaluated sometimes more positively (e.g., warmer), and often more negatively (e.g., less moral) (for a review, see Richetin, Huguet & Croizet, 2007). Beyond impression formation, very little is known regarding how makeup shapes the way people visually process women's faces. Indeed, most sexualization and objectification studies have focused on how people visually process and attribute mind to sexualized bodies appearing in mass media (for reviews, see Bernard, Gervais, & Klein, 2018; Ward, 2016). The present paper examines whether face sexualization −or the emphasis of sexiness through facial cues− changes the way people see ordinary women's faces. We suggest that face sexualization, akin to body sexualization, may trigger cognitive objectification. That is, that faces with makeup may be processed less configurally than faces without makeup. Cognitive Objectification: When People Are Cognitively Reduced to Their Parts Consistent with the tenets of Objectification Theory (Fredrickson & Roberts, 1997), research has shown that sexualized female bodies are rated as lacking in mind and moral status (e.g., Loughnan et al., 2010) and as possessing less agency (Gray, Knobe, Sheskin, Bloom, Barrett, 2011), less uniquely human traits (Vaes, Paladino, & Puvia, 2011), less competence, less warmth and less morality (Bernard & Wollast, 2019) than nonsexualized women. Departing from this line of research that envisioned objectification through a content-focused approach (i.e., diminished attributions of human-like traits to a person), a recent body of research has started to examine the cognitive processes underpinning objectification. A vast literature in psychology and neuroscience demonstrates that people process a stimulus either as a global physical entity (i.e., configural processing), as if the focus was on the forest, or as a set of parts (i.e., analytic processing), as if the focus was on the trees (Maurer, Le Grand, & Maurer,