Fried Chicken's Small Micro-Venture Revenue Increase Strategy Through Digital Media
Teguh Lesmana,
Iim Rohimah,
Dini Selasi
Abstract:This study aims to explore the implementation of digital media and sales strategies that contribute to increasing the income of fried chicken MSMEs players in Sedong Village, Sedong District, Cirebon Regency. The research method used is descriptive qualitative, with data collection through observation, interviews, and questionnaires. The respondents of the study consisted of fried chicken MSMEs players in Sedong Village. The results showed that the application of digital media, especially through WhatsApp and … Show more
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