2022
DOI: 10.1287/mnsc.2021.4098
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Frenemies: Corporate Advertising Under Common Ownership

Abstract: In this paper, we investigate the impact of ownership structure on corporate advertising expenditures. Using mutual fund mergers as an exogenous shock to ownership structure, we find that competing firms owned by the same institutional blockholders experience a significant reduction in advertising expenditure. The reduction in advertising expenditure is more likely to occur in the presence of higher coordination benefits or lower coordination costs. Specifically, this effect is more pronounced for firms in mor… Show more

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Cited by 16 publications
(8 citation statements)
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“…Our baseline DiD test sample consists of 7,087 firm-year observations from 225 treatment firms and 1,182 control firms. The sample size is comparable to those reported in He and Huang (2017) and Lu et al (2022). Using the treatment and control firm-year observations, we estimate the following DiD regression:…”
Section: Dep Varmentioning
confidence: 84%
“…Our baseline DiD test sample consists of 7,087 firm-year observations from 225 treatment firms and 1,182 control firms. The sample size is comparable to those reported in He and Huang (2017) and Lu et al (2022). Using the treatment and control firm-year observations, we estimate the following DiD regression:…”
Section: Dep Varmentioning
confidence: 84%
“…However, as the capital market evolves, a new kind of peer has emerged that does not necessarily belong to the same industry or geographic area. Instead, firms are linked by a common shareholder and consider each other as investee peers via this common provider of financial resources (Connelly et al, 2019; Lu et al, 2021). Shareholders invest in many firms and frequently assess investee performance based on a set of financial and non‐financial criteria to decide which firms to add or drop from their portfolio (Cox et al, 2004).…”
Section: Theoretical Background and Hypotheses Developmentmentioning
confidence: 99%
“…Investee peers are under common ownership—a type of ownership structure in which the same shareholder simultaneously holds ownership stakes in multiple firms (Azar et al, 2018; Connelly et al, 2019). Investee peers are therefore firms that share shareholders with the focal firm and compete for the resources granted by the same shareholders (Lu et al, 2021; Shi et al, 2020).…”
Section: Introductionmentioning
confidence: 99%
“…However, common blockholders concentrate their investments by purchasing firms in selected industries, based on the belief that this concentration can compensate for the cost of under‐diversification (Hemphill & Kahan, 2019). Previous studies on the US stock market focus on whether the common ownership of institutional investors inhibits market competition (Antón et al, 2023; Azar et al, 2018; Cheng et al, 2022; Lu et al, 2022). However, the existing conclusions are controversial (Dennis et al, 2022; Koch et al, 2021; Lewellen & Lowry, 2021).…”
Section: Introductionmentioning
confidence: 99%