Freedom and Belonging in Everyday Leisure Lives

Wiseman, Tania

doi:10.1007/978-3-030-71672-1_6

Cited by 2 publications

(2 citation statements)

References 93 publications

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“…As it is seen from the analysed examples, Montenegrins like joking about themselves and emphasizing laziness as a part of their national character. Employing humour in such manners is probably very safe although Wiseman (2007) established that different nationalities respond differently to jokes. Even though only a small sample of promotional texts from four sources was analysed, which presents the limitations of the research, it was confirmed that linguistic patterns and the choice of lexical items in promotional descriptions of Montenegro play a fundamental role in tourism and display the usage of humour as a rhetorical strategy that has mainly the functions of attracting attention and entertaining.…”

Section: Discussionmentioning

confidence: 99%

role of humour in tourism discourse

Topler

2022

EJHR

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This paper focuses on the role of humour as a persuasive tool of tourism destinations' communication and as a means of creating the destination’s image and uniqueness in tourism discourse. According to Aristotle’s appeals, humour belongs to pathos, which is - besides ethos and logos – an essential means of persuasion in successful communication. In the introductory part, the paper offers a short theoretical insight into the functions of tourism discourse and the role of humour in it, further on some examples of online promotional texts about Montenegro are analysed and discussed using discourse analysis. The results, presented in the conclusion, confirm that successful promotion can only occur through the efficient use of tourism discourse which addresses the needs of potential tourists and that humorous texts about destinations are appealing to readers. Based on the analysis, it can be established that branding of tourism destinations, products and services with elements of humour may be outstanding in positive ways, and consequently employed in promotional texts as a successful means of communication.

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Section: Discussionmentioning

confidence: 99%

role of humour in tourism discourse

Topler

2022

EJHR

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“…Auch wenn es manchmal ein „aktives Wehren“ gegen den Rat und Empfehlungen von Ärzten oder anderem Fachpersonal ist. Es ist der Ausdruck der selbst definierten Alltagsgestaltung, der Freiheit, Entscheidungen zu treffen, von Zufriedenheit und Lebensfreude 14 .…”

Section: Es Ist Nicht Alles Gold Was Glänztunclassified

Ode an die Lebensfreude – Aktives Altern

Gätz¹

2023

ergopraxis

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Freedom and Belonging in Everyday Leisure Lives

Cited by 2 publications

References 93 publications

role of humour in tourism discourse

role of humour in tourism discourse

Ode an die Lebensfreude – Aktives Altern

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