“…Yet, this scholarship on religious neoliberalism tends to highlight how these ideologies impact the middle- and upper-class, revealing the ways in which it tempers and justifies the pursuit of wealth, materialism and upward mobility (Elisha, 2004; Gerber, 2012; Hackworth, 2012; Zaloom, 2016). Related scholarship similarly focuses upon how charity staff and volunteers are motivated by and deploy various ethical and theological frameworks, often stressing the negotiations amid secular ethics and various religious theologies against overarching neoliberal mandates (Beaumont, 2008; Hossler, 2011; Cloke and Beaumont, 2012; Williams et al., 2012; Williams, 2014; Bolton, 2015). 1 Surprisingly – with the exception of Gowan and Atmore's (2012) work on drug rehab – it has paid far less attention to its targeting, and interpellation, of the poor themselves.…”