Framing Sustainable Fashion Concepts on Social Media. An Analysis of #slowfashionaustralia Instagram Posts and Post-COVID Visions of the Future

Lee, Ellen; Weder, Franzisca

doi:10.3390/su13179976

Cited by 26 publications

(12 citation statements)

References 53 publications

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“…The largest three groups (online‐promotional, artisan‐traditional, and eco‐ethical) present somewhat heterogeneous frameworks of sustainable fashion; as a market to be capitalised on within the bounds of Instagram shopping and influencer promotion, as a holistic, traditional practice antithetical to fast fashion, and as a fashion alternative for the eco‐friendly, ethically minded consumer. The results seem to support that of Lee and Weder (2021), who identified three main themes from analysis of #slowfashionaustralia on Instagram: slow fashion as ‘business 2.0’, a more environmentally‐friendly consumption alternative; as a form of expression of the self; and as a facilitation of cultural and community values.…”

Section: Discussionsupporting

confidence: 85%

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

Skinner

Busque

Dorrian

et al. 2023

J of Consumer Behaviour

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The social and environmental impacts of the global fashion industry face increasing scrutiny. As such, consumers and brands look towards ‘sustainable fashion’ for low‐impact alternatives. Simultaneously, visual social media platforms such as Instagram have become prevalent places for fashion advertising and discourse. To investigate this under‐researched area, the current study utilises visual content and social network analysis to explore how sustainable fashion is presented on Instagram, specifically: (a) what visual characteristics are present within sustainable fashion content, and (b) in what broader contexts and communities is discussion of sustainable fashion taking place? Posts included under the hashtag #sustainablefashion (N = 650) were inspected for visual characteristics, including type of clothing, presence of person, post setting, presence of nature, and post format. Most posts were photographs located indoors with no person and no nature‐based elements. The hashtags used alongside #sustainablefashion were analysed with Gephi software to establish a social network and community groups of related topics. Network analysis revealed four key community groups: online‐promotional, artisan‐traditional, eco‐ethical, and Malay‐online‐selling. Secondhand fashion also appeared to be the most prominent sustainable fashion alternative on Instagram. This study is one of the first to investigate the characteristics of user‐generated #sustainablefashion content on Instagram. Whilst social media is a burgeoning avenue for research, existing studies primarily investigate how these platforms can be harnessed for advertising, rather than what users themselves are already posting. Implications for brands who use this platform and opportunities for future research are discussed.

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Section: Discussionsupporting

confidence: 85%

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

Skinner

Busque

Dorrian

et al. 2023

J of Consumer Behaviour

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“…(2) presenting potential prospects for sustainable fashion by designing quality customized products using 3D simulation and machine learning-based interaction technology; (3) offering reliable communication channels and mechanisms among products, consumers, and designers using more robust and intelligent computational tools; (4) facilitating the formation of sustainable manufacturing mode in the fashion industry by integrating the proposed approach into the advanced clothing assembly line; (5) supporting the form of a new generalized fashion product e-MC framework or platform by fully and systematically taking human aesthetic preferences, ergonomic demands, and product parameters into account; (6) boosting the emergence of a new O2O (order online and receive services off-line) business model in the fashion industry under the scenario of sustainable development.…”

Section: Discussionmentioning

confidence: 99%

“…Over the past few decades, the fashion industry has been criticized to be one of the most polluting industries in the world [1][2][3][4]. To change this situation, an innovation named sustainable fashion (SF) has occurred presently in the fashion industry [5]. The SF concentrates on the efforts to minimize the fashion industry's adverse environmental and social impacts [4].…”

Section: Introductionmentioning

confidence: 99%

Design of Customized Garments Towards Sustainable Fashion Using 3D Digital Simulation and Machine Learning-Supported Human–Product Interactions

Wang

Tao

Zeng

et al. 2023

Int J Comput Intell Syst

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This paper put forward a new interactive design approach for customized garments towards sustainable fashion using machine learning techniques, including radial basis function artificial neural network (RBF ANN), genetic algorithms (GA), probabilistic neural network (PNN), and support vector regression (SVR). First, RBF ANNs were employed to estimate the detailed human body dimensions to fulfill consumers’ ergonomics requirements. Next, the GA-based models were developed to generate the formalized design solutions following the consumer profiles (demands). Afterwards, the evaluation model was established to quantitatively characterize the relations between consumer profiles and garment profiles from the generated design solutions. The design solutions would be digitally demonstrated and recommended to the consumer following the evaluation results in descending order. Meanwhile, the PNN-based models were created to predict garment fitness based on virtual try-on. Moreover, the SVR-based self-adjustment mechanism was built to estimate and control garment design parameters according to the consumer’s feedback. Based on these mathematical models, the approach enhances the interactions among digital garment demonstration, the designer’s professional knowledge and the user’s perception to find out the most relevant design solution. The effectiveness of the new approach was verified by a real application case of leisure pants customization. The results show that the proposed method can powerfully support the designers’ quality personalized design solutions for consumers more accurately, fast, intelligently, and sustainably, compared with the existing approaches. More importantly, it also establishes an effective and reliable communication channel and mechanism among consumers, fashion designers, pattern designer, and garment producer.

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“…Proses tentang bagaimana perempuan terlibat sebagai agen perilaku berkelanjutan dalam situasi pandemi COVID-19 belum dapat sepenuhnya dipahami dalam literatur akademuk. Praktik perilaku berkelanjutan dalam indusri fesyen dikaitkan dengan kelas dan status sosial (Cervellon & Wernerfelt, 2012;Jung & Jin, 2014;Karpova et al, 2022;Lee & Weder, 2021;Ozdamar Ertekin & Atik, 2015;Pedersén et al, 2021). Beberapa studi mengakui bahwa fesyen adalah ekspresi identitas dan nilai sementara yang lain melihatnya sebagai cerminan gaya hidup (Bianchi & Gonzalez, 2021;Fletcher, 2012;McNeill & Venter, 2019).…”

Section: Abstrakunclassified

Perempuan dan perilaku berkelanjutan dalam komunitas online pecinta barang lokal

Murti

Wulantari²,

Meilinda³

et al. 2022

Bricolage

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<p><em>Scholars discovered that the majority of studies studying why women engage in sustainable fashion practices focused on environmental incentive, personal drive, or hedonistic motivation. In fact, women may anticipate the social value of fashion to be associated with the concept of self-improvement rather than the dimension of conservatism. This study aims to determine whether women's fashion consumption serves as a signifier of social identity, class, or position, as well as the degree to which the social value of fashion is embedded inside the product itself. The thesis to be demonstrated in this study is that women are agents of sustainable behavior to transmit sustainable habits because women are grassroots agents with the most influence in daily life. This research is based on a constructivist paradigm with a qualitative method that enables researchers to comprehend how behavior from the perspective of research subjects (women) with their subjective understanding underpins the sustainable behavior that they practice. Seven female agents were interviewed via Zoom meetings or WhatsApp video calls to collect the primary data. This study finds that sustainable fashion consumption has a social value. The social value of sustainable fashion consumption is inherent in the purchase or consumption of these products, as well as in the location where these items are purchased. The implication of this study is that a campaign to promote sustainable fashion consumption may incorporate social values.</em></p>

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Framing Sustainable Fashion Concepts on Social Media. An Analysis of #slowfashionaustralia Instagram Posts and Post-COVID Visions of the Future

Cited by 26 publications

References 53 publications

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

#sustainablefashion on Instagram: A content and network analysis of user‐generated posts

Design of Customized Garments Towards Sustainable Fashion Using 3D Digital Simulation and Machine Learning-Supported Human–Product Interactions

Perempuan dan perilaku berkelanjutan dalam komunitas online pecinta barang lokal

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