Framing Suharto

Jakubowicz, Andrew; Palmer, Rod

doi:10.1177/17480485020640020701

Cited by 4 publications

(1 citation statement)

References 1 publication

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“…However, those seven per cent of the pictures also include pictures of indigenous Australians, thus the proportion of pictures chosen is even more skewed than the reality would suggest. Similar results have been found in studies of Australian television advertisements, and questions regarding 'the relationship between ''social reality'' and the iconic practices of advertising' 75 (p. 74) have been raised. The blunt reply that a researcher received from an advertiser when asking about the skewed message was that 'it is not that Australian women and families are ''like that''.…”

Section: Intrinsic Messagessupporting

confidence: 79%

Hidden messages: A polysemic reading of tourist brochures

Edelheim

2007

Journal of Vacation Marketing

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It is self-evident that tourist brochures are selling a positive and attractive destination to travellers; what is not as self-evident are the hidden messages conveyed by the selection of certain pictures in the brochures produced. By coding each picture appearing in a series of tourist brochures according to their content this research aims at showing how the brochures are overtly aimed at different groups of travellers, while they simultaneously are reinforcing certain hegemonic views of society. The suggestion that hegemonic messages appear is not an accusation, against the producers, of the brochures of covert propaganda, but rather that taken-for-granted views of society as unproblematic truths portrayed in the brochures is not correct -the brochures should rather be viewed as highly sensitive polysemic constructs. Keywords: Tourist brochures, Polysemy, Content analysis, SemioticsHidden Messages -A Polysemic Reading of Tourist Brochures 260406 IntroductionTourist brochures are produced to induce travellers to choose one destination rather than others, or to choose one travel provider rather than others. In order to create a selling proposition, each producer of brochures is thus aiming at highlighting positive images that their selected target market can connect with and that their target market might expect to find in a brochure focused on a specific destination. Whilst an overt reading of tourist brochures from a singular marketing frame of mind proves exactly this point, a polysemic reading of the same brochure might expose something completely different. The initial part of the article will focus on textual analysis and show why polysemy is an important concept to take into consideration when producing tourist marketing material. This will be followed by a presentation of research, focused on travel brochures, that aims to highlight how brochures have been viewed in earlier studies, and how this article simultaneously builds on and extends the findings from those studies. Tourist brochures forging dominant messagesTourism practice -as well as tourism theory -are generally connected to business interests and therefore usually linked to business studies rather than to other academic fields of study. This has potentially dangerous outcomes, as tourism -assumed to be Although a text -in its broader definition -can be read and understood in a specific way, it must always be remembered that the signs of it 'perform double duty in social interaction -both denoting and connoting -their interpretation is filled with ambiguity' O'Barr clarifies that all interpretation involves three parties: the author, the audience, and the critical interpreter. This 'interpretive triangle ... is the base on which meaning is generated. Understanding how advertisements mean what they do requires attention to all three ' [5, p. 7]. The author has one meaning in mind when authoring the text; the audience might have the same understanding when they read the text -or an alternative one; and the critical interpreter is finally only s...

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Section: Intrinsic Messagessupporting

confidence: 79%

Hidden messages: A polysemic reading of tourist brochures

Edelheim

2007

Journal of Vacation Marketing

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Better Foreign Correspondence Starts at Home: Changing Practice Through Diasporic Knowledge

Giotis

Hall

2021

Journalism Practice

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التأطير الإخباري للعدوان الإسرائيلي على غزة عام 2021م في قناة i24 الإسرائيلية

حرب¹

2022

abaa

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استهدف البحث التعرف على التأطير الإخباري في قناة i24 الإسرائيلية الناطقة باللغة العربية للعدوان الإسرائيلي على غزة 2021 من خلال تحليل برنامج هذا المساء بالقناة، واستخدم البحث منهج المسح الإعلامي، وفي إطاره اعتمدت على أسلوب تحليل المضمون لحلقات البرنامج في الفترة من تاريخ 5/مايو/ 2021م وحتى تاريخ 4/يونيو/2021م بواقع 22 حلقة، وأوضح البحث اهتمام البرنامج بإطلاق صواريخ المقاومة الفلسطينية بشكل ملحوظ، يليها العمليات العسكرية الإسرائيلية، واعتماد البرنامج على المراسلين بشكل كبير كمصدر للمادة الخبرية المتعلقة بالعدوان، وأثبت كذلك أن خبر وتقرير من مراسل كان أكثر أشكال تقديم المادة الخبرية، وأن الشخصيات الإسرائيلية كانت الأكثر بروزاً في تغطية العدوان الإسرائيلي، وبين البحث أن أطر الصراع احتلت المرتبة الأولى بالنسبة للأطر الخبرية المستخدمة في تغطية العدوان الإسرائيلي على غزة عام 2021م، وأن أكثرها استخداماً كانت العمليات العسكرية الإسرائيلية يليها أطر حلول انهاء العدوان، ثم أطر المسئولية يليها أطر الاهتمامات الإنسانية، وأخيراً أطر أسباب العدوان، وأن الانتقاء كان أهم آليات وأدوات التأطير التي اعتمد عليها البرنامج في تأطير موضوعات العدوان الإسرائيلي يليه الاستبعاد والإغفال ثم عرض الأرقام والإحصاءات

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Framing Suharto

Cited by 4 publications

References 1 publication

Hidden messages: A polysemic reading of tourist brochures

Hidden messages: A polysemic reading of tourist brochures

Better Foreign Correspondence Starts at Home: Changing Practice Through Diasporic Knowledge

التأطير الإخباري للعدوان الإسرائيلي على غزة عام 2021م في قناة i24 الإسرائيلية

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