“…Environmental context has been examined as a moderating role in linking new product performance and its antecedents in marketing literature (e.g., Land, Engelen, & Brettel, 2012;Molina-Castillo et al, 2011); however, its impact on the moderating role of knowledge integration mechanisms in the knowledge integration mechanisms-innovativeness relationship remains unclear. Furthermore, extant industrial marketing literature has paid little attention to the role of environment context while investigating the barriers of high product innovation (e.g., Bessant, Öberg, & Trifilova, 2014;Sandberg & Aarikka-Stenroos, 2014;Story, Daniels, Zolkiewski, & Dainty, 2014). This study also enriches the current research findings on the issue.…”