Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers

Barry, Chris; Hogan, Mairéad; Torres, Ann M.

doi:10.1007/978-3-319-30133-4_8

Cited by 4 publications

(2 citation statements)

References 30 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These strategies and techniques may involve various ways of wording, including an everyday style (eg, "heart attack") versus a technical style (eg, "myocardial infarction"), a tentative style (eg, "presumably similar") versus a nontentative style (eg, "similar"), a neutral style (eg, "methodological mistakes") versus an aggressive style (eg, "really dumb methodological mistakes"), an emotional style versus a nonemotional style, and an enthusiastic style versus a nonenthusiastic style. [36,[41][42][43][44]. They may also include the use of personal references (eg, first-person and second-person pronouns), personal testimonials, specific conversational frameworks or prompts, and other verbal means of communication [45][46][47].…”

Section: Language Use and Its Significance In Ca Communicationmentioning

confidence: 99%

Language Use in Conversational Agent–Based Health Communication: Systematic Review

Shan¹,

Ji²,

Xie³

et al. 2022

J Med Internet Res

View full text Add to dashboard Cite

Background Given the growing significance of conversational agents (CAs), researchers have conducted a plethora of relevant studies on various technology- and usability-oriented issues. However, few investigations focus on language use in CA-based health communication to examine its influence on the user perception of CAs and their role in delivering health care services. Objective This review aims to present the language use of CAs in health care to identify the achievements made and breakthroughs to be realized to inform researchers and more specifically CA designers. Methods This review was conducted by following the protocols of the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) 2020 statement. We first designed the search strategy according to the research aim and then performed the keyword searches in PubMed and ProQuest databases for retrieving relevant publications (n=179). Subsequently, 3 researchers screened and reviewed the publications independently to select studies meeting the predefined selection criteria. Finally, we synthesized and analyzed the eligible articles (N=11) through thematic synthesis. Results Among the 11 included publications, 6 deal exclusively with the language use of the CAs studied, and the remaining 5 are only partly related to this topic. The language use of the CAs in these studies can be roughly classified into six themes: (1) personal pronouns, (2) responses to health and lifestyle prompts, (3) strategic wording and rich linguistic resources, (4) a 3-staged conversation framework, (5) human-like well-manipulated conversations, and (6) symbols and images coupled with phrases. These derived themes effectively engaged users in health communication. Meanwhile, we identified substantial room for improvement based on the inconsistent responses of some CAs and their inability to present large volumes of information on safety-critical health and lifestyle prompts. Conclusions This is the first systematic review of language use in CA-based health communication. The results and limitations identified in the 11 included papers can give fresh insights into the design and development, popularization, and research of CA applications. This review can provide practical implications for incorporating positive language use into the design of health CAs and improving their effective language output in health communication. In this way, upgraded CAs will be more capable of handling various health problems particularly in the context of nationwide and even worldwide public health crises.

show abstract

Section: Language Use and Its Significance In Ca Communicationmentioning

confidence: 99%

Language Use in Conversational Agent–Based Health Communication: Systematic Review

Shan¹,

Ji²,

Xie³

et al. 2022

J Med Internet Res

View full text Add to dashboard Cite

show abstract

“…In recent years, more and more people use enthusiastic language to disseminate information and persuade their audiences in diverse contexts. For example, Ghose et al [27] observed that, instead of just writing positive comments on online marketplace platforms, “buyers tend to use superlatives and highly enthusiastic language to praise a good merchant.” In another study, Barry et al [28] pointed out that enthusiastic language is used as a persuasion tactic on commercial websites. Furthermore, enthusiastic language is nowadays often used to communicate scientific findings.…”

Section: Introductionmentioning

confidence: 99%

Influence of Enthusiastic Language on the Credibility of Health Information and the Trustworthiness of Science Communicators: Insights From a Between-Subject Web-Based Experiment

König

Jucks

2019

Interact J Med Res

View full text Add to dashboard Cite

Background To decide whether online health information is reliable, information seekers apply 2 stretegies: first, information seekers can make credibility judgments by using their prior knowledge to evaluate the validity of the encountered health claim. Second, instead of evaluating the health claim itself, information seekers can make trustworthiness judgments by evaluating the character of the information source. In recent years, information givers from various professions have begun to use enthusiastic language to disseminate their information and persuade their audiences. Objective To systematically explore this phenomenon, the goal of this study was to answer the following research questions: (1) does an enthusiastic language style, in comparison with a neutral language style, increase the trustworthiness of a person arguing in an online health forum and the credibility of his or her information? (2) does working for a university, in comparison with working for a lobbying organization, increase the trustworthiness of a person arguing in an online health forum and the credibility of his or her information? (3) does working for a university in combination with using an enthusiastic language style result in especially high trustworthiness and credibility ratings? Methods In a 2x2 between-subject online experiment, 270 participants read a post from an online health forum and subsequently rated the trustworthiness of the forum post author and the credibility of his information. A total of 2 aspects of the forum post varied, namely the professional affiliation of the forum post author (whether the person introduced himself as a scientist or a lobbyist) and his language style (whether he used a neutral language style or an enthusiastic language style). Results When the forum post author used an enthusiastic language style, he was perceived as more manipulative (P<.001), less knowledgeable (P<.001), and his information was perceived as less credible (P<.001). Overall, scientists were perceived as less manipulative (P=.04) than lobbyists. Furthermore, language style and professional affiliation interacted: When the forum post author was a lobbyist, language style did not affect integrity (P=.96) and benevolence (P=.79) ratings. However, when the forum post author was a scientist, enthusiastic language led to lower integrity (P=.002) and benevolence (P<.001) ratings than neutral language. Conclusions The current findings illustrate that health information seekers do not just react to online health information itself. In addition, they are also sensitive to the ways in which health information is presented (“Which langue style is used to communicate health information?”) and who presents it (“Who does the health information source work for?”).

show abstract

Watching People Making Decisions: A Gogglebox on Online Consumer Interaction

Barry

Hogan

2020

Lecture Notes in Information Systems and Organisation

Self Cite

View full text Add to dashboard Cite

This paper presents a research study, using eye tracking technology, to measure participant cognitive load when encountering micro-decision. It elaborates and improves on a pilot study that was used to test the experiment design. Prior research that led to a taxonomy of decision constructs faced in online transactional processes is discussed. The main findings relate to participants' subjective cognitive load and task error rates.

show abstract

Framing or Gaming? Constructing a Study to Explore the Impact of Option Presentation on Consumers

Cited by 4 publications

References 30 publications

Language Use in Conversational Agent–Based Health Communication: Systematic Review

Language Use in Conversational Agent–Based Health Communication: Systematic Review

Influence of Enthusiastic Language on the Credibility of Health Information and the Trustworthiness of Science Communicators: Insights From a Between-Subject Web-Based Experiment

Watching People Making Decisions: A Gogglebox on Online Consumer Interaction

Contact Info

Product

Resources

About