The Middle Class in World Society 2020
DOI: 10.4324/9781003049630-16
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Framing India’s new middle class politics of lifestyle in the globalisation era

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“…Besides lacking wider social company, the therapeutic consumption avenues of lifestyle branded goods and cultural products such as movies in upmarket malls, cafes, and food courts (Awasthi, 2020;Brosius, 2012;Jha & Wani, 2020), which had hitherto bolstered individual self-esteem and provided an opportunity to catch up with friends, disappeared during the lockdown. Respondents asserted the need to have both emotional and physical space, to divert their thoughts which have made life more challenging because of the need to be at home always.…”
Section: Coping With Emotional Disturbancementioning
confidence: 99%
“…Besides lacking wider social company, the therapeutic consumption avenues of lifestyle branded goods and cultural products such as movies in upmarket malls, cafes, and food courts (Awasthi, 2020;Brosius, 2012;Jha & Wani, 2020), which had hitherto bolstered individual self-esteem and provided an opportunity to catch up with friends, disappeared during the lockdown. Respondents asserted the need to have both emotional and physical space, to divert their thoughts which have made life more challenging because of the need to be at home always.…”
Section: Coping With Emotional Disturbancementioning
confidence: 99%