Framing Covid-19 reporting in the Macau Daily News using metaphors and gain/loss prospects: a war for collective gains

Abstract

This study investigates the use of metaphors and the prospect of gain/loss conveyed in the coverage of the pandemic in a leading conventional news outlet in Macau. We discovered that war metaphors have predominantly been used in reports in the Macau Daily News, and have identified three sets of lexical expressions used in these metaphors. The main themes conveyed by the war metaphors include describing the gravity of the situation, communicating anti-pandemic measures, and urging the public to participate in anti-pandemic efforts. In addition, the persuasive messages contained in the appeals for joint action are examined in terms of gain/loss frames and collectivistic versus individualistic appeals. We argue for an analytical framework that encompasses both conceptual metaphors and gain/loss framing in subsequent studies on persuasive messaging.

Framing Slogans for Responsible Gambling Campaigns: A Tale of Two Models

“…We are particularly interested in the interplay between these two framing devices for persuasive messaging, and this contributes to the theoretical innovation of our study. Our research on the integration of the two framing devices also echoes recent studies on framing for effective persuasion [50,67].…”

“…Based on the existing literature, we examine two notable framing devices-i.e., conceptual metaphors [35] and the prospect of gains/losses [36]. Although there is a substantial body of literature on conceptual metaphors for health communication [37][38][39] and an extensive body of work on the framework of gains or losses in health messaging and gambling studies [40][41][42][43][44][45][46][47][48][49], remarkably, there are still few studies that investigate the combined effect of these two types of framing [50].…”

Politización del discurso de alcaldes de Colombia durante la pandemia del COVID-19 en Twitter

“…En un trabajo sobre mensajes formulados en términos de lealtad con llamamientos a la protección de la comunidad en Estados Unidos (Kaplan et al, 2023), por ejemplo, se demostró la eficacia de los mensajes para reducir las creencias contra las mascarillas entre participantes conservadores, en comparación con los mensajes de control que entregan información puramente científica. Estudios recientes coinciden en la sinergia entre la confianza en la información transmitida sobre la pandemia y la adopción de comportamientos protectores (Sun et al, 2021;Wang et al, 2023). En este sentido, se destaca que los mensajes que hacen eco de valores fundamentales del receptor pueden ser efectivos (Kaplan et al, 2023).…”