Framing Communicative Techniques to Construct Life World

Abstract

The article deals with the communicative technique tools aimed at modelling the meaningful context of a person's life world. The technique to construct life world is realized within the framework of the sociocognitive approach that focuses on contextual aspirations implied in discourse and forming the person's concepts about the universe. The matching conditions of ontological and existential scripts are to construct a meaningful field of consciousness within the social practice. Cognitive scripts of organizing mental experience and stereotypes of organizing mass consciousness are studied as framing tools. The role of public discourse and implied cognitive patterns in orientating for a futuristic image are identified. The role of stereotype perception and mental worldview in subconscious cognitive orientation is presented as the main framing tool for the scripts to construct the future.